If a price on a website is incorrect, how legally binding is it?

I was on a website today, and saw a price for a MD7xx battery for 0.00 and 
a postage cost of 1 ukpound.

On the final checkout screen I saw this:

Listed below are the items you have selected this session. If you are happy 
with this choose a payment method and fill out the form. To change any item 
return to your shopping basket <basket.ihtml>
ID      name 
                                                                          
                        price   quantity        total           
8020107 Sharp AD-S30BTX Lithium-ion battery for MD-MS702H       ?CALL 
?CALL   2       ?0.00 ?0.00             

Total Total Postage Estimate  Ex vat Inc vat United Kingdom Postage:    0.00 
    0.00                             ?1.00              
Scale of postage charges                                        
Additional postage may be added to  your order by our operators. If so this 
is the scale of  charges which will apply               up to ?50       ?50 - ?100     
 ?100 or 
greater 
        UK      ?1.00   ?3.50   ?6.00   
        Euro    ?1.00   ?5.00   ?12.50  
        Other   ?3.50   ?5.00   ?20.00  
For security your IP address has been logged xx.xx.xx.xx

I have hidden the links, and my IP address for confidentiality's sake, I 
like my ass where is is and not sued!

In the UK, legally can I hold them to this?

Keith - Senior Development Programmer
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