To Enter Indonesian Market 01/04/2007 08:03:12 AM EST Business Wire Restaurant Writers/Business Editors MIAMI--(BUSINESS WIRE)--Jan. 4, 2007--Burger King Holdings Inc. (NYSE:BKC) announced today that its subsidiary, BK AsiaPac Pte Ltd., awarded development rights for Indonesia to PT Sari Burger Indonesia, principally owned by PT Mitra Adiperkasa Tbk (MAP). The first BURGER KING(R) restaurant in Indonesia is scheduled to open in Jakarta by June.
"The BURGER KING(R) brand currently enjoys a strong consumer following throughout the Asia Pacific region, and we are pleased to announce this expansion. We look forward to the brand's successful entry into Indonesia," said Peter Tan, president, Burger King Asia Pacific. "MAP represents an ideal partner for us as they are Indonesia's largest and most successful retailers of international brands, with a significant food and beverage focus," said Tan. "With their strong marketing and operational background, we believe MAP is well suited to successfully grow the BURGER KING(R) brand in Indonesia." "We are excited by this opportunity to bring Burger King to Indonesia," Ratih Gianda, group head of Investor Relations for MAP. "We know our customers well and are confident that they will truly enjoy the taste of a flame-grilled WHOPPER(R) sandwich and other BURGER KING(R) menu offerings." About Burger King Corporation The BURGER KING(R) system operates more than 11,100 restaurants in all 50 U.S. states and in 65 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company's Web site at www.bk.com About PT Mitra Adiperkasa Tbk (MAP) Currently, MAP operates more than 500 stores with a total selling space of more than 250,000 square meters in 22 territories of Indonesia. It is a vendor of footwear, apparel, accessories, equipment, edibles and even books. The company has carved a niche for itself in the nation through its exclusive department stores and branded concepts. Aside from an exclusive tie-up with the SOGO, its fashion and sports arms include Swatch, Tumi, Massimo Dutti, Zara, Marks & Spencer, Topman, Topshop, Miss Selfridge, Planet Sports, The Athlete's Foot, Reebok and Nine West, among others. It is also the exclusive license holder of Starbucks Coffee. CONTACT: Burger King, Miami Edna Johnson, 305-378-7516 [EMAIL PROTECTED] or Edelman, Singapore Julia Wei, 65 6733 1110 [EMAIL PROTECTED] or Edelman, Singapore Amanda Goh, 65 6733 1110 [EMAIL PROTECTED] or MAP contact: Ratih D. Gianda (Jakarta), 021 574 5808, 570 2791 [EMAIL PROTECTED] Web site: www.map-indonesia.com KEYWORD: FLORIDA INDONESIA SINGAPORE INTERNATIONAL ASIA PACIFIC INDUSTRY KEYWORD: RETAIL RESTAURANTS SOURCE: Burger King http://www.hoovers.com/free/co/news/detail.xhtml?ID=54531&ArticleID=20070104290.2_1b19000977cece6e&source_type%5B%5D=pr _________________________________________________________________ The MSN Entertainment Guide to Golden Globes is here. Get all the scoop. http://tv.msn.com/tv/globes2007/?icid=nctagline2
