PR SOCIETY OF INDONESIA PROFESSIONAL DEVELOPMENT COURSES XVI
Corporate Social Responsibility in Practice: Measuring Social Performance Facilitator: Magdalena Wenas* Wednesday, 28 March 2007 Gran Kemang Hotel Jakarta Bita Room, 3th Floor Jl. Kemang Raya No. 2H Kemang - Jakarta Selatan 9.00 am - 16.00 pm Program Outline: * Why Corporate Social Responsibility? * A Planetary Bargain and Globalization * Who are the stakeholders? * Frame to measure Corporate Social Responsibility * The Caux Principle of Corporate Social Responsibility * The Application of Corporate Social Responsibility Investment: Non member PR Society of Indonesia Rp 750,000 Member PR Society of Indonesia Rp 500,000 Special discount for corporate members Please contact Secretariat PR Society of Indonesia for further information Phone (021) 7669506-07 Fax (021) 7669508 Cell 0811961045 - 046 Email <mailto:[EMAIL PROTECTED]> [EMAIL PROTECTED] * Magdalena Wenas Founder and CEO of MPR Consultant Indonesia - a PR practitioner with more than 25 years of experience handling national and multinational clients. Specializing in Reputation Management, Crisis Centre Operations and Strategic Communication Planning. Active in national and international PR and Communication organizations. At present she is the Secretary General of PR Society of Indonesia, Chairperson of Center for Strategic Communications and Reputation Management and Head of Public Service Committee - Integrated Communication Studies. Former Council Member of IPRA, Secretary General of Perhumas and APPRI has numerous executive training abroad in addition to a Bachelor degree in Psychology from University of Indonesia and the first Asian Master of Corporate Communication from Erasmus University, Rotterdam. Next Topics of Professional Development Courses 2007 1. Internal Relations: Communicating Internally - the 'Employee Care' Revolution 2. Crisis Communication - When Bad Things Happen To Good Companies 3. Communication Audit - A True Professionalism in Public Relations 4. Public Relations A Values - Driven Approach: Separating Fact From Fiction 5. The Spin Doctor Conception of Truth - Covering the Press and Public Relations
