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XIII ABC MEDIA WORKSHOP, 17-20 MAY 2007-04-27 Jakarta
THEME: X'TINCT: Death of the Consumer
This workshop will showcase distinguished speakers and experts from
the advertising, media, marketing and research industry. These are industry
leaders who have taken their organizations to embrace the challenges brought
about by the changing and evolving consumer environment. The power of the
brand today lies in the hands of the consumer. Marketers are accepting the fact
that the consumer as we know him is already dead and what has emerged is a
highly sophisticated consumer who uses technology and the digital media to
make decisions in many facets of his life.
Keynote Speaker:
Henry Tan - CEO GroupM, Malaysia & Singapore
GroupM is the world's leading media investment management operation. It serves
as the parent company to WPP media agencies including MindShare, Mediaedge:cia,
MediaCom and MAXUS. GroupM's focus is the intelligent application of volume &
scale in trading innovation and quality of services to benefit its clients.
Under Henry's leadership, MindShare has grown five-fold and has become
Malaysia's most awarded agency. In a span of five years, MindShare Malaysia was
twice awarded Asia Pacific Office of the Year.
This was followed by an even more outstanding accolade: Global Agency of the
Year, which recognized MindShare Malaysia as the top office in a network of 90
offices across 65 countries. Henry was named Asia-Pacific Agency Head of the
Year by Media Magazine in 2005!
Dato' Mirza Mohammad Taiyab - Director General
Malaysia Tourism Promotion Board
On the challenges of "Reaching out to the New Tourist". He is responsible for
the management and promotion of tourism activities in Malaysia. Covering
portfolios such as Advertising, Communications, Domestic Promotion,
International Promotion, Marketing Support Services, Convention, Industry
Development, Human Resources, Research & Development, IT, Administration,
Finance and Tourism Services.
Richard Huggins - Regional Sales Director of MSN South East Asia
"Is there Anybody Out There" - finding and defining consumers as they exert
control on advertisers access. He will demonstrate consumption patters and
trends.
Barney Loehnis - Asia Pacific Network Director, Isobar
"From Buying time to Creating time" - The old model of advertising
communications was based around broadcasting messages to neatly defined
audiences - so the old model revolved around "buying time" with consumers who
were well entrenched in the media they consumed;
The new model of communications need to address how to "create time" between
the brand and the consumer and get them to spend time with the brand.
Nitesh Lall - Account Director, Millward Brown
"New Consumer Trends in Asia-Pacific" - Fragmentation of media, loss of control
and declining consumer engagement are some of the universal challenges for
media today. While there is an explosion of media which make it easier to REACH
consumers the true challenge lies in being able to connect with them
meaningfully.
Datuk Kadir Jasin
Datuk Khalid will expound on an intriguing topic "Blogging De-Mystified". An
accomplished journalist and editor who has worked on major newspapaers. Now
Editor-in-Chief of Berita Publishing and is responsible for magazines like
Malaysian Business, Jelita, Anjung Seri, and I-Remaja.
Ms Rita Sim, Executive Director - Sin Chew Daily
will talk on "Using Print Medis to connect to regional and global Chinese
readers"
AND MORE....
Robby Djohan is a true icon amongst his peers, among many other things, wrote
his first book in 2003 called"THE ART OF TURN AROUND" and his 2nd book was
launched last year titled "LEADING IN CRISIS".
Robby is the man who turned around Garuda Indonesia and will share his
experiences on what it takes to be an effective leader!
Dato' Munir Majid, Chairman of Malaysia Airlines
will talk about "Turning Around Malaysia Airlines in a Changing Consumer World".
Mr S.W.Kim - Joongang Ilbo newspaper, Seoul
will show "An Innovative way to sustainable revenue creation" . He also
represents the World Association of Newspapers!
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Thursday, 17 May - Sunday, 20 May 2007
Sari Pan Pacific Hotel, Jakarta, Indonesia
REGISTER FOR THIS EVENT
Email [EMAIL PROTECTED] now to secure your place!
This Electronic Direct Mailer(EDM) was composed and delivered
by www.adoimagazine.com as ABC's workshop's contributing media partner.
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