SCTE: Cable CTOs Dish On Bandwidth
Comcast’s Werner Outlines Usage-Based Trials In Three Markets
By Todd Spangler -- Multichannel News, 6/25/2008 4:25:00 PM

http://www.multichannel.com/article/CA6573237.html?desc=topstory

Philadelphia—Even as cable operators prepare to roll out higher-speed 
DOCSIS 3.0 “wideband” broadband service, they’re also fine-tuning ways 
of curbing the small percentage of subscribers who consume far more than 
their fair share.

Tony Werner, Comcast’s executive vice president and chief technology 
officer, referred to the operator’s ongoing trials to manage bandwidth 
based on individual usage rather than targeting specific protocols.

“We reached out IETF, MIT, Google, several of the vendors, BitTorrent… 
and started going through, what are the ways to best manage the 
network?” he said.

Werner spoke on the CTO panel here at the Society of Cable 
Telecommunications Engineers’ Cable-Tec Expo conference, which was 
moderated by Multichannel News columnist Leslie Ellis.

Comcast was criticized by Internet activists for throttling back 
peer-to-peer applications that use the BitTorrent protocol, complaining 
that the practice violated the Federal Communications Commission’s 
policies ensuring open access.

Now Comcast is testing three different “protocol-agnostic” network 
management systems—in Chambersburg, Pa., Warrenton, Va., and Colorado 
Springs, Colo.—to arrive at a usage-based means of managing bandwidth.

Comcast’s plan is to identify the 2% or 3% of customers who over the 
last hour or two have consumed more than 50% of the capacity on the 
network, Werner said. Those heavy users are then given lower priority 
and will have their bandwidth limited for a temporary period of time.

However, Werner said, “even those who go to that lower state will be 
above DSL. So it’s not terrible.”

Who are the worst offenders? Werner said some subscribers have used “in 
the 3-plus terabyte range—that’s not uncommon. They did nothing but 
download movies constantly.”

“You could watch movies for 12 years in the amount of data they download 
in one month,” Werner added.

Cox Communications senior vice president of engineering and CTO Chris 
Bowick trotted out some numbers of his own. Two Cox subscribers in 
particular stood out in the last 30 days.

One customer used 681 gigabytes of upstream bandwidth capacity in one 
month. His upstream speed is 2.3 Mbps, which means he almost hit his 
theoretical maximum possible upload capacity of 710 gigabytes, Bowick 
said: “In essence, he’s maxed out his upstream for the entire period.”

Translated into movies or songs, 681 gigabytes would be 170,000 uploaded 
songs and 888 hours of video.

On the downstream side, a different Cox subscriber pulled down 1.5 
terabytes of data in the last 30 days, again almost hitting the 
theoretical maximum of 1.6 or 1.7 terabytes. That much data would be the 
equivalent of 377,000 songs or 188 DVD movies.

Quipped Ellis: “That’s a lot of porn.”

On the DOCSIS 3.0 front, Cox plans to start deploying wideband service 
in the third quarter in “strategic markets, markets that will require 
those speeds,” Bowick said.

“There’s no need to launch DOCSIS 3.0 ubiquitously unless you need those 
speeds from a competitive perspective,” Bowick said. “We’ll roll out 
DOCSIS 3.0 in a very targeted way this year and into next year.”

Verizon Communications now offers FiOS Internet service with 50-Mbps 
downloads to 10 million households in 16 states.

Werner said Comcast has gained some insight into deploying DOCSIS 3.0 in 
its initial Minneapolis/St. Paul market. For example, some older DOCSIS 
2.0 modems needed to be updated to be compatible with the 3.0 CMTSs.

“All in all, though, it’s been relatively straightforward,” he said, 
adding that “50 megabits is probably the speed we’ll go out the door 
with” in other markets.

Werner did acknowledge that there’s a marketing challenge MSOs will have 
in attempting to convey the advantages of wideband cable modem service.

Besides “very fast downloads, there are three or four others in the 
pipeline that we’re investigating,” Werner said.

But he pointed out that consumers haven’t had trouble using the full 
capacity of their connections: “The Internet community, the 
entrepreneurs… have found uses for the bandwidth.”
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