Appeal of iPhone is enduring

By Bloomberg News  |  June 29, 2008

SAN FRANCISCO - Bradley Wilson was one of thousands who lined up to 
buy the iPhone the day it went on sale in June 2007. He's ready to 
camp out again next month when Apple Inc. starts selling a faster, 
cheaper model.

A year after entering the mobile-phone market, Apple chief executive 
Steve Jobs aims to win customers with a $199 handset as competitors 
including Samsung Electronics Co. begin touting less-expensive 
"iPhone killers." Early users, some of whom paid as much as $599 for 
the Web-surfing device, said they will be among the first to buy.

"I'm stoked about the price drop and understand Apple's desire to get 
the iPhone into as many hands as possible," said Wilson of 
Alexandria, Va., a staffer at National Geographic. He says he may 
give his old model to the family member who begs the most. "I would 
pay the price I paid last year again if I had to do it over - it's 
been worth every penny."

After the touch-screen phone debuted a year ago today, Apple sold 
more than 6 million before running out in May. Devotees like Wilson 
and new converts may help Jobs sell 10 million of the devices this 
year, giving Apple 1 percent of the global market. Industry leader 
Nokia Oyj sold 435.5 million phones in 2007, Gartner Inc. said.

The iPhone 3G, which runs on speedier third-generation wireless 
networks, will include a global positioning system, download Internet 
content twice as fast as the old model, and support business e-mail 
systems when it goes on sale July 11.

...

http://www.boston.com/business/technology/articles/2008/06/29/appeal_of_iphone_is_enduring/

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