State of the Art
When Your Camera Knows Where You Are

By DAVID POGUE
The New York Times
June 26, 2008

"Any sufficiently advanced memory card," Arthur C. Clarke once didn't 
write, "is indistinguishable from magic."

But if he had written it, he could have been referring to the Eye-Fi 
Share card. It's a 2-gigabyte memory card ($100), compatible with 
most digital cameras, with a twist: it has Wi-Fi networking built in. 
Each time you bring your camera home to your wireless network, it 
transmits your photos back to the computer, automatically and 
wirelessly. It can also upload them to Flickr, Picasa or another 
online photo-gallery site, automatically and wirelessly.

What's the point? First, you're saved the trouble of finding and 
attaching your U.S.B. transfer cable. Second, you skip the multi- 
step hassle of manually uploading the fresh pictures to a 
photo-sharing site.

Finally, there's an enormous showoff factor, both for you and for the 
manufacturer. How on earth did they fit Wi-Fi circuitry into a 
regular-size SD card, which could hide behind a postage stamp?

In any case, this week, a new model arrives with an even more amazing 
trick up its sleeve.

You know how your digital camera gives every photo an invisible time 
and date stamp? Well, the Eye-Fi Explore ($130) card invisibly stamps 
every photo with where you took it.

That's right: photo geotagging has finally come to a camera near you. 
Noting what photo was taken where used to require either tedious 
manual data entry or expensive add-on gear. Now it comes cheaply and 
automatically.

Once on your Mac or PC, each such photo shows the city and state 
where it was taken. You can also click to view either a street-map 
view or an aerial photo, clearly showing where you were standing when 
you pressed the shutter button. At long last, technology has reached 
a point where we don't need to write "Eiffel Tower, 1988" on the back 
of the print as a reminder.

...


http://www.nytimes.com/2008/06/26/technology/personaltech/26pogue.html

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