Pioneer says to launch Blu-ray recorders this year

Reuters

Tue Jul 8, 2008 8:23am EDT

http://www.reuters.com/article/technologyNews/idUST3615820080708


TOKYO (Reuters) - Japanese consumer electronics maker Pioneer Corp said on 
Tuesday it plans to launch Blu-ray DVD recorders by the end of the year, 
taking aim at a rapidly growing market after the end of a bitter format battle.

Pioneer is developing Blu-ray recorders with help from Sharp Corp, 
Pioneer's top shareholder with a 14 percent stake. Sharp already offers 
Blu-ray recorders.

Pioneer plans to start selling Blu-ray recorders in Japan before the 
year-end shopping season, followed by overseas launches.

The selling price and unit sales target have yet to be set, a Pioneer 
spokesman said.

Blu-ray recorder demand in Japan is likely to jump 18 fold to 3.6 million 
units by 2012, according to Fuji Chimera Research Institute.

Japan was at the heart of an optical-disc format war that pitted Blu-ray 
discs championed by Sony Corp against Toshiba Corp's HD-DVD discs, until 
movie studios lined up behind Blu-ray and its rival format bit the dust in 
February.

Shares in Pioneer were down 2.4 percent at 842 yen, underperforming the 
Tokyo stock market's electrical machinery index , which fell 1.4 percent.


================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
antunes at uh dot edu

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