Film
Fuzzy Renaissance

By BROOKS BARNES
The New York Times
September 21, 2008

BURBANK, Calif.

POOR Miss Piggy. Like most aging stars in Hollywood, that prima donna 
pig, along with most of her Muppet pals, has struggled to find 
substantial roles. Almost nobody under the age of 30 remembers "Pigs 
in Space." All everyone wants to talk about is this Hannah Montana 
person. What's a down-on-her-luck puppet to do?

The Walt Disney Company feels her pain. Since it bought Miss Piggy, 
Kermit and crew in 2004, executives have struggled to figure out how 
to put them to work. Efforts in 2005 to rejuvenate the furry 
creatures created by Jim Henson sputtered as the Muppets got lobbed 
between corporate divisions, and a new television series - a parody 
of "America's Next Top Model" called "America's Next Muppet" - died 
in the planning stages.

Now Disney is giving it another go by revving up the full power of 
its culture-creating engines. Instead of the take-it-slow approach, 
this time the Muppets are getting the "Hannah Montana" treatment, 
being blasted into every pop-culture nook and cranny that the company 
owns or can dream up. The balcony blowhards Statler and Waldorf would 
be impressed with the ambitiousness of the plan - even if it does 
come with equally outsize challenges.

...

http://www.nytimes.com/2008/09/21/movies/21barn.html?partner=rssuserland&emc=rss&pagewanted=all

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