Coming soon to a TV near you: More freedom to pick channels
CRTC loosens rules for cable packages
 
Paul Vieira
Canwest News Service

Friday, October 31, 2008

http://www.canada.com/components/print.aspx?id=b6e35f9e-8938-4949-bea3-6f2d68280ce1&sponsor=


OTTAWA -- The federal broadcast regulator has granted TV consumers and 
cable operators additional freedom in how they package the channels they 
want as part of a cable package.

The Canadian Radio-television and Telecommunications Commission said 
Thursday it is eliminating "most" rules governing how cable and 
satellite companies package their channels for consumers.

That will give cable and satellite providers more flexibility in 
packaging channels for their customers, conceivably freeing households 
to pick whatever channels they want.

But two conditions remain: at least a majority of channels, meaning 50 
per cent plus one, must be Canadian; and cable and satellite providers 
must be willing to offer such a package.

Up until now, packaging rules specify that for every non-Canadian 
specialty service offered, there must be one Canadian specialty outlet 
thrown into the mix.

The changes won't come into effect until September 2011.

However, one change takes effect on Sept. 1, 2009 -- cable and satellite 
companies must pony up an additional $60 million, or 50 cents a 
subscriber, to a fund aimed at helping over-the-air broadcasters with 
local programming, such as local TV news.

In Thursday's ruling, the CRTC also denied the request from over-the-air 
broadcasters -- such as Global or CTV -- to charge cable and satellite 
operators for their signals.

The ruling comes after three weeks of hearings held in April aimed at 
how to rewrite the rules governing the broadcasting, cable, satellite 
and specialty-TV sectors in preparation of the digital age that starts, 
in earnest, in 2011.

"From the outset we wanted to make sure the system was as flexible as it 
could be," Konrad von Finckenstein, CRTC chairman, said of the 
commission's work to develop this ruling.

"We spent a lot of time second-guessing ourselves, and trying to make 
sure we avoided unintended consequences. I hope we have done that but 
the proof will be in the pudding."

The headline item during those three weeks of hearings was whether 
over-the-air broadcasters would be able to charge a fee to cable and 
satellite companies to carry their signals.

The broadcasters pushing hardest were CTVglobemedia and Canwest Global 
Communications, which said they were losing revenue to specialty 
channels and the Internet.

Had their proposal passed, over-the-air broadcasters would have earned 
roughly an additional $75 million annually in extra revenue.

However, in its decision, the CRTC said: "Although over-the-air 
broadcasters clearly feel strongly that they need the commission's 
assistance in increasing their revenues, the commission does not have 
conclusive evidence in order to make a favourable determination on this 
matter."

Moreover, it said the broadcasters "might look to their own business 
plans before making a request for increased revenue from the commission."

There was also a concern, the CRTC added, that the over-the-air 
broadcasters might use the new-found revenue on matters unrelated to 
improving Canadian programming.

However, the CRTC did give broadcasters the right to negotiate with 
cable and satellite providers to determine compensation for distributing 
"distant signals," which allows viewers to watch stations from other 
provinces.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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