Measured Response To Financial Crisis Sealed the Election

By Anne E. Kornblut
Washington Post Staff Writer
Wednesday, November 5, 2008; A01

Sen. Barack Obama, so steady in public, did not hide his vexation 
when he summoned his top advisers to meet with him in Chicago on 
Sept. 14.

His general-election campaign had gone stale. For weeks, he had 
watched Sen. John McCain suction up the oxygen in the race, driving 
the news coverage after the boisterous Republican convention in St. 
Paul, Minn., and suddenly drawing huge crowds with his new running 
mate, Alaska Gov. Sarah Palin.

Convening the meeting that Sunday in the office of David Axelrod, his 
chief strategist, Obama was blunt: It was time to get serious.

"He said, 'You know, maybe we can just win it on the issues. But I 
don't think so,' " recalled senior adviser Anita Dunn. With the 
debates approaching and just seven weeks until the election, "his 
charge to everybody was 'Guys, we're back in combat mode,' " Dunn 
said.

And then, the next morning, a global earthquake hit: Lehman Brothers, 
the giant investment firm, filed for bankruptcy, triggering the 
biggest corporate collapse in U.S. history and an international 
financial meltdown, and transforming the presidential race.

It was a moment neither the senator from Illinois nor his advisers 
had anticipated, but one for which they were uniquely prepared. In 
the days that followed, the newly chastised Obama team became more 
aggressive, with a message they had refined over the summer. The 
candidate himself, criticized as too cool, too cerebral and too 
detached, suddenly had the opportunity to show those qualities to be 
reassuring and presidential.

For McCain, already struggling with the economic issue, the Wall 
Street meltdown became part of a much different narrative. By the 
time the senator from Arizona made the surprise announcement on Sept. 
24 that he would suspend his campaign, a powerful image had been 
framed: of an "erratic," older Republican who could not be trusted to 
handle a crisis, economic or otherwise.

In a race that had been thought to be even, the polls showed Obama to 
be pulling ahead, a lead that he would not relinquish through three 
debates and the election's closing weeks.

...

http://www.washingtonpost.com/wp-dyn/content/article/2008/11/04/AR2008110404531.html


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