WUSA Moves to One-Person News Crews

By Paul Farhi
Washington Post Staff Writer

Friday, December 12, 2008; C01

http://www.washingtonpost.com/wp-dyn/content/article/2008/12/11/AR2008121103976_pf.html


The march of technology and the shrinking economy are beginning to take 
a toll on the traditional means of television news-gathering: the TV 
news crew.

Under a new agreement reached this week with its labor unions, WUSA, 
Channel 9, will become the first station in Washington to replace its 
crews with one-person "multimedia journalists" who will shoot and edit 
news stories single-handedly.

The change will blur the distinctions between the station's reporters 
and its camera and production people. Reporters will soon be shooting 
and editing their own stories, and camera people will be doing the work 
of reporters, occasionally appearing on the air or on in video clips on 
Channel 9's Web site.

For decades, TV journalists have worked in teams, with the lines of 
responsibility regulated by union rules or simple tradition. Stories 
were covered by a crew consisting of a camera operator and a 
correspondent (and further back, by a sound or lighting technician); 
their work was overseen by a producer and their footage assembled into a 
finished story by an editor.

But technology -- handheld or tripod-mounted cameras, laptop editing 
programs and the Internet -- have made it possible for one person to 
handle all those assignments, station managers say.

The change is driven by increasing financial pressure on TV stations, as 
advertisers disappear from nightly newscasts and audiences scatter to 
the growing number of channels and Web sites.

In fact, separate from its new union agreement, WUSA -- owned by 
McLean-based media giant Gannett -- plans an across-the-board cut in 
reporters' salaries as it increases their responsibilities. Multimedia 
journalists will earn 30 to 50 percent less than what traditional 
reporters have been earning, with salaries topping out at around $90,000 
annually, according to people at the station.

Channel 9 -- which is running last in the local news ratings -- will 
switch to the new system early next year, becoming the first station in 
a major market to revamp its entire newsroom. Its agreement is with the 
American Federation of Television and Radio Artists, which represents 
on-air reporters, and the International Brotherhood of Electrical 
Workers, which represents production employees. Union members said they 
expect the agreement to be ratified.

Competitors are paying close attention. Another Washington station, WRC, 
Channel 4, is expected to begin phasing multimedia journalists into its 
newsroom later next year as part of a sweeping cost-cutting effort by 
its parent, NBC Universal. WJLA, Channel 7, has already used some of the 
work of multimedia reporters employed by NewsChannel 8, the cable 
station that is owned by the parent of WJLA, Allbritton Communications. 
A fourth local news station, WTTG, Channel 5, said it has no immediate 
plans to do something similar.

"We believe strongly that [this change] will raise both the quality and 
quantity of the product we're putting out" on TV and on the internet, 
said Allan Horlick, the president and general manager of WUSA, in an 
interview yesterday. "The concept of a multimedia journalist, having his 
own beat, with an area of expertise, and a limitless virtual news desk 
is something we can get very excited about."

However, the concept gets mixed reviews in other quarters. Veteran TV 
journalists say their concern isn't the quantity of news that can be 
produced but the quality, because not all TV journalists are skilled 
enough to do a job formerly handled by specialists.

"There are some people who will be very good at this, and some not as 
much," said Bill Lord, WJLA's news director. "If you're forcing everyone 
to do things against their skill levels and desire, your product suffers."

Lord says stations in Nashville and San Francisco have used multimedia 
journalists on an experimental basis in recent years but have backed 
away because of "falling quality" and declining ratings.

Another concern: safety. With complicated, fast-moving news stories such 
as traffic accidents or civil unrest, people on a news crew watch out 
for one another, said Barbara Cochran, president of the Radio-Television 
News Directors Association. "You need to be careful," she said. "I think 
this could work fine for feature stories, but with breaking news, you 
may need a different approach."

The newspaper industry has experimented with something similar -- using 
"mobile journalists" or "mo-jos" to report and write articles and take 
video and photographs, which they upload to their newspapers' Web sites.

The upcoming changes at WUSA have soured veteran reporter Gary Reels, 
who began working at the station in 1980. Reels has decided to take a 
buyout offer from the station and will leave Dec. 23. He doesn't know 
yet what he'll be doing next.

"It takes a lot of time to shoot and edit and write and prepare a story, 
and if you have one person doing all that, something has to give," he 
said yesterday. "For those people who want to take the challenge of 
adding all that to their workload, my hat's off to them. But it's not 
something at my ripe old age that I care to venture into."

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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