Google shifts Chrome browser out of test mode

Associated Press

Dec 11, 2008  4:27 PM (ET)

http://apnews.myway.com//article/20081211/D950ODK00.html


MOUNTAIN VIEW, Calif. (AP) - Google Inc. is shifting its Web browser out 
of test mode just 100 days after its debut, an unusually quick 
transition for a company known for keeping the "beta" tag on some 
products for years.

Thursday's removal of the test label from Google's browser, called 
Chrome, underscores its importance to the Internet search leader.

Google is trying to lure Web surfers away from the leading browsers, 
Microsoft Corp.'s Internet Explorer and the Mozilla Foundation's Firefox.

In the process, Google hopes Chrome makes it easier to gather insights 
about users' preferences and extends the popularity of its online 
applications, which are supposed to run more smoothly and quickly in Chrome.

Since its Sept. 2 introduction, Chrome has attracted more than 10 
million active users around the world, according to a Google blog 
posting that announced the browser's upgrade.

Chrome still has a long way to catch up to Internet Explorer, which has 
about 70 percent of the market, depending on the differing estimates 
from various market researchers. Firefox held about 20 percent, while 
Apple Inc.'s Safari was third with less than 10 percent. Chrome has less 
than 1 percent.

Google said it decided to take Chrome out of beta because of 
improvements to the browser's stability and security. Among other 
things, Chrome now does a better job of playing video and audio than it 
was first introduced, loads pages even more quickly and offers more 
controls over bookmarks and privacy, according to Google.

The updates will automatically be made for people already using Chrome.

Other more popular Google products haven't shed the beta tag as quickly. 
The Mountain View-based company's news section stayed in beta for more 
than three years after its 2002 debut and its free e-mail service, 
Gmail, remains in beta more than 4 1/2 years after it hit the market.

A Google spokesman, Jason Freidenfelds, declined to specify why Gmail 
hasn't graduated from the testing phase. "We have very high internal 
metrics that our consumer products have to meet before coming out of 
beta," he said in an e-mail.
 

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George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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