Startup banks on making money from free broadband

Dec 14, 2008  4:08 PM (ET)

By JOELLE TESSLER
Associated Press

http://apnews.myway.com//article/20081214/D952NDEO0.html


WASHINGTON (AP) - For the past three years, a startup called M2Z 
Networks has been figuring out a way to blanket the nation with a free 
wireless broadband network to ensure all Americans have access to basic 
high-speed Internet connections.

Along the way, the company has found support in powerful corners of 
Silicon Valley and Washington. It has attracted funding from several of 
the Valley's top venture capital firms. And it has captured the interest 
of Kevin Martin, the chairman of Federal Communications Commission, who 
is backing a plan essentially mirroring the M2Z proposal as a way to 
promote universal broadband.

Finally, this month, the company was nearing a breakthrough. Martin 
pushed for a full FCC vote on his plan, which would set the rules for 
auctioning off the slice of wireless spectrum that M2Z wants to put its 
ideas into action.

But opposition forces gathered steam, deferring M2Z's dreams for now.

Led by T-Mobile USA, the nation's wireless carriers have been lobbying 
to defeat Martin's proposal, which they say would interfere with their 
own services.

The Bush administration wasn't happy either: It urged the FCC not to 
proceed with an auction that would favor one company's business model. 
And some key Democrats on Capitol Hill called on the agency to hold off 
on controversial items - which would include the M2Z plan - until the 
Obama administration takes over.

Facing such objections, Martin canceled the Dec. 18 vote on the free 
broadband idea. The proposal remains in circulation at the FCC, and M2Z 
is suing the agency to gain access to the slices of the airwaves that it 
needs. But now it looks like the company will have to wait until next 
year to know its fate.

Although President-elect Barack Obama has not taken an official position 
on M2Z, he has said that wireless services could be one important 
channel for bringing broadband to all corners of the country. And that 
could yet be good news for M2Z.

What's at stake, insists M2Z co-founder Milo Medin, is a "lifeline" 
wireless broadband network that would provide basic connections for 
people who cannot afford the premium services offered by the big phone 
and cable companies or live in places where those services are unavailable.

"We Americans are creating a two-tier digital society," Medin said. "If 
you're not connected today, you're really at a disadvantage. But we can 
remove barriers that isolate people from the digital domain."

It's not clear exactly how many Americans have no access to broadband. 
According to a survey conducted in August by the Pew Internet & American 
Life Project, 57 percent of Americans subscribe to broadband at home. 
More people could get it, but choose not to buy it or can't afford it.

One major advantage of wireless technology is that it could bring 
broadband to rural areas that the big phone and cable companies have 
abandoned as too sparsely populated to justify the necessary network 
investments. That's because it costs less to blanket large areas with a 
wireless signal than to lay down wires.

Martin has proposed that the FCC auction a large chunk of airwaves to a 
company that would set aside 25 percent of the capacity for a free 
broadband service. Under his plan, the winning bidder would have to make 
that service available to 50 percent of the population within four years 
and 95 percent of the population within 10 years - or risk losing any 
remaining spectrum not yet being used.

The concept, explained John Muleta, M2Z's other co-founder, is modeled 
after over-the-air television, which is available for free to anyone 
with a TV set whether or not they subscribe to cable or another premium 
video service.

Founded in 2005, M2Z is a partnership between two broadband veterans.

Muleta, 43, has done two tours of duty at the FCC. Between 1994 and 
1998, he worked in the section of the agency that regulates landline 
phone companies. And between 2003 and 2005, he headed the wireless 
telecommunications bureau, where he oversaw policies on consumer 
wireless services and public safety radio networks.

In between, Muleta held executive positions at PSINet, an early 
broadband provider that resold high-speed connections to corporate 
customers using facilities owned by the big phone companies.

Medin, 44, was co-founder and chief technology officer of another 
broadband pioneer - (At)Home, which partnered with some of the nation's 
biggest cable operators to create the cable Internet market. Before 
jumping to (At)Home, Medin was a project manager at the NASA Ames 
Research Center in Mountain View, Calif., where he helped manage some of 
the early government networks that evolved into today's Internet.

Although Muleta and Medin are based on opposite coasts - with Muleta in 
the Virginia suburbs of Washington, D.C., and Medin in Silicon Valley - 
they share a common experience. Both worked at early broadband companies 
that relied on established telecommunications giants to provide the 
so-called "last mile" of network infrastructure needed to reach 
customers. And both of their companies landed in bankruptcy when their 
relationships with the phone and cable companies became unworkable.

"The lesson learned is that you have to have the last mile in order to 
control your own destiny," Muleta said. "You need to have the direct 
relationship with the customer. Otherwise the company you rely on for 
that last mile will only let you survive only as long as it is in their 
interest."

And that is where M2Z - which stands for "move transport to zero" and is 
also a play on the names of the founders' children - comes in. The 
company would build its own nationwide wireless network to connect 
consumers to the Internet, bypassing phone and cable lines.

Muleta estimates it would cost $2 billion to $3 billion over a decade - 
plus the cost of the spectrum to be auctioned off - to build that 
network using new "spectrally efficient" technologies. Skeptics have 
questioned whether M2Z will be able to raise the money it needs - 
particularly in the current credit environment. The company has the 
backing of several prominent venture capital firms, including Kleiner 
Perkins Caufield & Byers, although it won't say how much funding it has 
amassed.

M2Z plans to deliver free wireless access with downstream speeds of 768 
kilobits per second - roughly on par with a basic digital subscriber 
line (DSL) connection. To make money, M2Z would also offer a premium 
service with downstream speeds of 3 to 6 megabits per second for about 
$25 per month.

In addition, because the company's wireless base stations will know 
where its users are located, M2Z hopes to partner with search engines, 
Web portals and online advertising networks to target local ads.

One contentious component of M2Z's plan is its intention to offer a 
family-friendly network that would filter Web sites inappropriate for 
children - a proposal that has raised concerns among free speech advocates.

M2Z has also run into fierce resistance from the wireless industry. As 
Medin sees it, the industry is "really nervous about an outsider coming 
in and wrecking the place" - upending a lucrative market for mobile 
services with free broadband.

Officially, at least, much of the opposition is on technical grounds, 
especially from Deutsche Telekom's T-Mobile. In 2006, T-Mobile spent 
$4.2 billion for a large chunk of spectrum - including airwaves right 
next to the frequencies M2Z is eyeing - in order to build its own 
"third-generation" wireless broadband network. T-Mobile argues that 
M2Z's proposal would create interference for T-Mobile's customers.

Although a report by FCC engineers in October concluded that technical 
safeguards would prevent interference with other wireless services, 
T-Mobile insists there will be problems in restaurants, airports and 
other high-density areas where people congregate.

Chris Guttman-McCabe, vice president of regulatory affairs for CTIA-The 
Wireless Association, the industry's leading trade group, is also 
concerned that the FCC would essentially design an auction for a 
valuable chunk of airwaves around one company's business plan. As a 
result, he said, the auction would not attract nearly as many bidders - 
and would not raise nearly as much money for the Treasury - as a true, 
open competition.

Martin rejects this argument. The goal of the spectrum auction, he said, 
should not be just to raise as much money as possible for the 
government, but also to bring broadband to all Americans.

Despite falling just short of an FCC vote on the plan, Muleta insists 
M2Z will continue its campaign to gain access to the spectrum it needs - 
before and after the Obama administration takes over.

"I'm optimistic," he said, "because this idea that we need to change the 
way the broadband market is structured has received serious consideration."

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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