January 11, 2009

In Venting, a Computer Visionary Educates
By JOHN MARKOFF
NY Times

http://www.nytimes.com/2009/01/11/business/11stream.html?ref=business&pagewanted=print


BEFORE the personal computer, and before the Web, there was Theodor Holm 
Nelson, who almost half a century ago understood how computers would 
transform the printed page.

Mr. Nelson anticipated and inspired the World Wide Web, and he coined 
the term “hypertext,” which embodies the idea of linking a web of 
objects including text, audio and video.

In his self-published new book, “Geeks Bearing Gifts: How the Computer 
World Got This Way” (available on lulu.com), Mr. Nelson, 71, takes stock 
of the computing world. The look back by this forward-thinking man is 
not without its bitterness. The Web, after all, can be seen as a 
bastardization of his original notion that hyperlinks should point both 
forward and backward.

Tim Berners-Lee, the inventor of the World Wide Web, organized all the 
world’s content through a one-way mechanism of uniform source locators, 
or URLs. Lost in the process was Mr. Nelson’s two-way link concept that 
simultaneously pointed to the content in any two connected documents, 
protecting, he has argued in vain, the original intellectual lineage of 
any object.

One-way links can be easily broken, and there is no simple way to 
preserve authorship and credit, as was possible with a project called 
Xanadu that Mr. Nelson began in the 1960s. His two-way links might have 
avoided the Web’s tornado-like destruction of the economic value of the 
printed word, he has contended, by incorporating a system of micropayments.

A generation of young computer enthusiasts who grew up in the 1960s and 
1970s was deeply influenced by Mr. Nelson’s ideas. In 1974, his book 
“Computer Lib: You Can and Must Understand Computers Now,” was a call to 
arms to reinvent computing.

The book was written as a pastiche, in the tradition of the “Whole Earth 
Catalog” and as a paper-based placeholder for the Xanadu system that he 
believed would inevitably take hold. The book was seductive fun. It was 
actually two books in one: beginning on opposite covers, it could be 
read forward and backward, with the book on the opposite side titled 
“Dream Machines: New Freedoms Through Computer Screens — a Minority Report.”

The book provided an exhilarating peek into the world foretold by the 
arrival of personal computing, which was just then being invented at the 
Palo Alto Research Center of Xerox. It offered the first hint that 
computing would become something more than the control systems 
associated with the mainframe computing era of “do not bend, fold, 
spindle or mutilate.”

Computers, we learned, would no longer be hulking behemoths controlled 
by a priest class — they were something we could get our hands on. They 
would become fantasy amplifiers, and would augment our pencils and 
papers and electric typewriters.

Three and a half decades later, the cover of “Geeks Bearing Gifts” 
certainly grabs the eye.

There is a shaggy, grinning and bespectacled Bill Gates in a mug shot. 
It was reportedly taken in 1977 in the wake of a speeding arrest, 
several years after Mr. Gates helped found his software business. Like 
others of his generation, Mr. Gates borrowed many of Mr. Nelson’s ideas 
and implemented them in what would become the world’s largest software 
company.

On the inside cover of “Geeks,” Mr. Nelson asks why Mr. Gates is smiling 
in the photograph. The reason, he concludes, is that the young 
entrepreneur hasn’t a care in the world — and that he already knows the 
future will be bright.

His intent is not to malign Mr. Gates, he said. “This is perhaps the 
most charming and winsome picture of him,” he said, “radiating sweetness 
and warmth and confidence.”

“However, you can also tell he’s up to something — and the cops don’t 
have a clue what it is,” Mr. Nelson added. “Only we, looking at this 
picture in hindsight, know what his gifts were going to be.”

What then of Mr. Nelson, who was also a computer industry pioneer, but 
who did not become the world’s richest man?

Despite the fact that he had an original and prophetic vision of the 
future, Mr. Nelson has remained an outsider in an industry that has 
showered great wealth on many of his contemporaries.

The son of the director Ralph Nelson and the actress Celeste Holm, he 
grew up in Greenwich Village, went to college at Swarthmore in the 1950s 
and then studied sociology with Talcott Parsons at Harvard.

His unfinished software project, Xanadu, grew out of his 1960 insight 
that paper would inevitably be replaced by computer screens. For several 
decades he continued to labor on the project — for a while at Autodesk, 
the engineering-oriented software publisher. More recently he has lived 
in Asia and Europe, where his work has generally been more deeply 
appreciated than in his native country.

Last year, he returned to the United States to finish his history. In 
“Geeks,” he settles some old scores and sets down his own version of the 
history of computing.

He wrote in a recent e-mail message: “I have long been alarmed by 
people’s sheeplike acceptance of the term ‘computer technology’ — it 
sounds so objective and inexorable — when most computer technology is 
really a bunch of ideas turned into conventions and packages.” His 
quarrel is with the dominance of “packages” like Microsoft Office and 
Windows, which he argues are the arbitrary result of business practices 
and not the inevitable result of technology evolution.

Some readers might regard Mr. Nelson as railing against those he sees as 
golddiggers who cherry-picked and perverted his ideas while ignoring his 
grander ideals. Years later, he is still obviously wounded by an 
unsympathetic 1995 profile in Wired that belittled his quest for Xanadu 
and suggested that it was quixotic.

The computing world, however, forgets its past at its peril. Indeed, it 
may be worthwhile for the self-congratulatory computing industry not 
only to read Mr. Nelson’s new book closely, but also to take another 
look at his more recent software design ideas. They may still point the 
way forward.

Consider Zig-Zag, Mr. Nelson’s foray into the world of databases. When I 
saw it years ago, it seemed to offer only an impossibly baroque 
interface. Only recently did I realize that he had simply anticipated 
the emergence of the semantic Web, now viewed by many computer 
researchers as the next step past Internet search. Mr. Nelson also has 
an intriguing redesign of the basic text editor that merits more exposure.

Why not? You are already using one very compelling invention, one that 
he calls a “tchotchke” and claims that he came up with decades ago. It’s 
the Web browser back button.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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