January 12, 2009

CES attendance figures are grim at 110,000, down 22 percent

By DEAN TAKAHASHI
VentureBeat

http://www.nytimes.com/external/venturebeat/2009/01/12/12venturebeat-ces-attendance-figures-are-grim-at-110000-d-102561.html?pagewanted=print


The International Consumer Electronics Show drew just 110,000 visitors — 
down 22 percent from last year — over its five-day run in Las Vegas, 
which is the lowest in a long time.

The Consumer Electronics Association had predicted that 130,000 people 
would show for the event. On Tuesday night, CEA chief executive Gary 
Shapiro held out hope that there would be a strong showing based on 
attendance at the opening party. Last year, the show drew 141,150 
people. Audited 2009 numbers will be released in about 90 days.

But it became clear during the week that the extravaganza of years past 
was muted. It was easier to maneuver through the show floor during prime 
time hours, and the cab lines and monorail lines at the convention 
center were almost non-existent. For show goers, this meant that it was 
a far more pleasant experience than in the past, when the waits could be 
more than an hour long.

All told, it still wasn’t a ghost town. Brian Lam, head of the gadget 
site Gizmodo, said to me that Palm saved the day by supplying real news 
about the Palm Pre smart phone at the show. Otherwise, it might have 
been hard to find something to get really excited about.

Thursday and Friday were crowded days in particular. There were 300 new 
exhibitors among the 2,700 exhibitors, which was about the same as last 
year. They were spread across 1.7 million square feet of space in the 
cavernous Las Vegas Convention Center and Sands Expo. About 20,000 
products were on display. The keynote speeches that I attended by 
Microsoft’s Steve Ballmer, Sony’s Howard Stringer, and Intel’s Craig 
Barrett were pretty much filled to capacity at the Venetian Hotel. Even 
on Saturday, FCC Chairman Kevin Martin drew a crowd that filled a large 
room in the convention center.

The parties were not in short supply. The Digital Experience event at 
the Mirage on Wednesday and Showstoppers on Thursday saw plentiful 
crowds with plenty of catered food and open bars. I guess when there’s 
free food involved, it isn’t hard to get people to come during a tough 
economy.

Intel hosted The Counting Crows, while Advanced Micro Devices rented out 
the swanky Prive club (above) at the Planet Hollywood casino, where a 
model dressed as AMD’s Radeon graphics mascot character Ruby was dancing 
on stage in the VIP area. She was not an atypical sight in terms of CES 
marketing ploys, though much tamer than some of the fare at the Adult 
Entertainment Expo at the Sands Expo center (which I did not attend; 
however, it was very easy to guess which people cruising through the 
halls of the Venetian Hotel were likely there attending the AEE. They 
were the ones with scantily clad attire and abundant plastic surgery.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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