[The author is the chairman & CEO of IBM.]

JANUARY 13, 2009

Let's Spend on Broadband and the Power Grid
Not all stimulus is created equal.

By SAMUEL J. PALMISANO
Wall Street Journal

http://online.wsj.com/article/SB123180687062275609.html?mod=todays_us_opinion


As a new American administration takes office during the most severe 
economic crisis since the Great Depression, everyone is understandably 
fixated on the present emergency -- on what went wrong and how to fix 
it. There is a growing feeling of desperation, the idea that we must do 
something -- anything -- to get the world's economic juices flowing again.

Let me offer a different point of view: We shouldn't undertake projects 
simply for the sake of creating economic activity. Rather than just 
stimulate, we should transform.

Let's seize this opportunity to create more and better jobs, cultivate 
valuable skills, and not simply repair but prepare our economy for the 
21st century. The best news of all is that investing in innovation will 
cost less and yield faster results than investing in renovation.

This view is grounded not in the headlines of the moment, but in the 
facts of what is now possible technologically for businesses of all 
sizes. American businesses have the capacity to transform the systems 
through which the world literally works. The planet isn't just getting 
smaller and "flatter," it's also becoming smarter. Intelligence now 
undergirds the way everything operates.

Smarter infrastructure is by far our best path to creating new jobs and 
stimulating growth. We at IBM were asked to map this out by 
President-elect Barack Obama's transition team, and our research shows 
that a $30 billion stimulus investment in just three areas -- smart 
grids, health-care IT and broadband -- could yield almost one million 
new jobs within one year. That's possible because these kinds of 
infrastructure have significantly greater economic and societal 
multiplier effects than traditional infrastructure like bridges and 
highways.

Our power grids are the largest remaining artifact of the Industrial 
Age, and they're due for a smart upgrade. Using broadband data streams, 
digital sensors and advanced analytics, demand can be understood in real 
time. Utilities can source and manage power more intelligently, helping 
to bring renewable sources onto the grid. And consumers could understand 
the variable cost of power and alter their behavior accordingly. A 
smarter utility network could also handle the growing demand for hybrid 
and electric cars. Today's utility grid would struggle to manage this 
burden.

A $10 billion per year smart grid stimulus investment could yield almost 
a quarter of a million jobs digitizing the grid and in related 
industries, such as alternative energy and automotive. This investment 
will enable new forms of industrial innovation by creating exportable 
skills, resources and technology.

Similarly, investing in electronic health records will stimulate 
integration and efficiency across the entire health-care system. Indeed, 
it could actually become a true system -- able to link diagnosis, drug 
discovery and health-care providers to insurers, employers, patients and 
communities.

Health-care research would become more informed and intelligent, and 
health-care providers could develop more advanced, individualized 
treatments with targeted pharmaceutical drug therapies. A $10 billion 
stimulus investment could generate more than 200,000 direct and indirect 
jobs. In addition, it could prove a major impetus for streamlining 
health-care costs.

We can learn a lot from the network effect of the stimulus investments 
in the Interstate highway system of the 1950s. Back then, our economic 
system was analog. Building a new highway system sped the movement of 
physical assets, creating a new high-speed transportation system that 
enabled businesses to expand much more quickly, helping drive economic 
growth for decades.

Today, we live in a digital world. Many of our most valuable assets are 
online, traded virtually. As a result, communities with broadband access 
grow employment at a significantly higher rate. And yet today, the 
United States, the country that developed the Internet, ranks 12th in 
broadband penetration and 15th in average broadband speed. This is 
unacceptable if we want our nation to compete in the 21st century.

I meet frequently with government leaders around the world, and they are 
considering exactly these kinds of smart investments. Forward-thinking 
nations, companies and communities will leverage this opportunity to 
completely rethink key infrastructure services. Will we? Will the U.S. 
make investments in our future whose impact is not just additive, but 
exponential?

Let's not fix a flawed past. Let's build a smarter future for our country.

------------
Mr. Palmisano is the chairman and CEO of IBM.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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