What If Steve Jobs Doesn't Come Back to Work?

By Saul Hansell
January 14, 2009, 10:14 pm

We don't know what's wrong with Steven P. Jobs, Apple's chief 
executive. But it's got to be serious. You don't take a six-month 
leave of absence, as he is, just because you've got a stomachache.

So that raises the question, for investors and customers, about 
whether Apple's amazing record of innovation and financial success 
are at risk while Mr. Jobs is on leave - and even more so if he never 
returns.

The answers in each of those two scenarios are very different.

In the short run, Apple is on a roll. It refreshed its notebook line 
last fall with a new technology. The iPhone has a lot of momentum, 
and we can assume work is well under way for a third hardware version 
and a stream of software updates.

There are several gaps in its product line. In the face of a serious 
recession, will the company compete harder to sell computers that 
cost less than $1,000? (Yes, there is a $600 Mac Mini, but it's 
certainly not been a priority.) And can Apple develop the Apple TV 
product to have a stronger play in the living room?

But it's not clear that Mr. Jobs had any interest in taking action on 
any of these questions. And putting them off may not derail Apple, 
even if it misses out on some potential sales.

...

http://bits.blogs.nytimes.com/2009/01/14/what-if-steve-jobs-doesnt-come-back-to-work/



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