TV stations get ready to cut analog signal

Feb 16, 2006  9:57 PM (ET)

By PETER SVENSSON
Associated Press

http://apnews.myway.com//article/20090217/D96D2F280.html


NEW YORK (AP) - In theater superstition, a bad dress rehearsal is 
supposed to foretell a good opening night.

If so, the U.S. might be in good shape when it turns off the last analog 
TV broadcasts in June, because the lead-up to the smaller-scale turnoff 
Tuesday has been confusing to both viewers and TV stations.

For years, the government and industry has said Feb. 17 would be the day 
when analog TV signals go away, and viewers who lack cable or satellite 
would have to tune in to digital signals. But when funding ran out for 
coupons to subsidize TV converter boxes, Congress became concerned that 
viewers wouldn't be ready, and hurriedly passed a bill to delay the 
deadline to June 12.

At the same time, Congress left the door open to stations to keep the 
Feb. 17 date. When a third of U.S. full-power stations said they'd like 
to do so, the Federal Communications Commission put its foot down, 
placing extra conditions on some of them. Only late Friday did it become 
clear, or nearly so, which stations would shut down analog four days 
later, and which would wait for a few more months.

A patchwork of 641 stations across the country, mainly in thinly 
populated areas, are still turning off their analog broadcasts this week 
or have already done so. The most populous markets where many or all 
major-network stations are cutting analog include San Diego and Santa 
Barbara, Calif.; Providence, R.I.; La Crosse and Madison, Wis.; 
Rockford, Ill.; Sioux City, Iowa; Waco, Texas; Macon, Ga.; Scranton, 
Pa.; and Burlington, Vt.

"I think this whole delay is ridiculous," said Robert Prather, president 
of Gray Television Inc., an Atlanta-based company that owns 36 stations. 
"It's just going to cause confusion among consumers. There's no reason 
in the world for it that I can understand."

No one really knows how many viewers will be affected this week. Nielsen 
Co. said 5.8 million U.S. households, or 5.1 percent of all homes, were 
not ready for the analog shutdown, but it's unclear how many of them are 
in early-shutdown areas. Also, the National Association of Broadcasters 
has taken issue with Nielsen's numbers, saying they exaggerate the 
problem by counting households that have digital converters but haven't 
connected them.

"The ones who aren't going to be ready aren't going to be ready in June 
any more than they are now," Prather said.

Gray applied to keep the Feb. 17 date for most of its stations, but the 
push-back from the FCC left it with 14 that could. As a final twist, 
Gray over the weekend decided to turn those off on the 16th, some in the 
afternoon and the rest at midnight, because its lawyers interpreted the 
rules as saying analog should be "off the air by the 17th" rather "go 
off the air on the 17th."

Other stations differ in their interpretation, and plan to cut analog 
sometime on Tuesday.

Meanwhile, newspaper inserts from RadioShack Corp. proclaimed across the 
country this weekend that Feb. 17 is the day when viewers "must take 
action to continue receiving TV broadcasts," even though two-thirds of 
TV stations, and nearly all the ones in major cities, will remain on the 
air in analog for a few more months. A spokeswoman for the company was 
unavailable on Monday, a holiday.

Station owners contacted by The Associated Press are confident the large 
majority of viewers are prepared for the change, even if the message has 
been muddled on the timing.

KSFY, an ABC affiliate in Sioux Falls, S.D., also planned to shut down 
its analog transmitter at midnight Monday.

"If we really, deep down, thought that the market wasn't ready for it, 
we would have, with the others, said, 'Yeah, let's wait till June,'" 
said Kelly Manning, the station's general manager.

Alan Miles, a former analyst at Barclays Capital who studied the analog 
shutdown, said the whole process has been "botched politically," 
starting with Congress' order that the entire country had to kill analog 
at once. Nearly every other country is shutting down or planning to shut 
down analog broadcasts area by area. Only small, cable-dominated 
countries like the Netherlands have eliminated analog TV all in one go, 
like the U.S. planned to do on Tuesday.

Then, Miles said, the coupon program was underfunded, leading to the 
delay, which has turned into a disorganized partial shutdown.

"There will be problems with the transition, inevitably," Miles said. 
"So I almost feel like it's better to just get it over with rather than 
postpone the pain."

One benefit of having some stations shut down analog early is that the 
FCC's DTV call center (1-888-CALL-FCC) will now have a better chance of 
handling calls from viewers wondering how to get their TV signals back. 
Together with industry partners has nearly 4,300 operators ready to help.

Also, the delay provides a chance for the converter box coupon program 
to catch up. The stimulus bill that President Barack Obama is expected 
to sign on Tuesday contains $650 million in additional funding. Once 
that's available to the National Telecommunications and Information 
Administration, it can clear the 4 million coupon backlog in a few weeks.

---

On the Net:

FCC's troubleshooting guide for DTV:

http://www.dtv.gov

http://www.fcc.gov/cgb/consumerfacts/troubleshootguide.html

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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