Digital switch goes smoothly for local stations

Ryan Kim
San Francisco Chronicle Staff Writer

Thursday, February 19, 2009

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/02/19/BUM6160IK6.DTL&type=printable



(02-18) 18:13 PST -- Local broadcasters who made the switch to digital 
television at midnight Tuesday reported fewer than expected complaint calls 
Wednesday, easing fears that the early transition from analog signals would 
cause widespread disruptions.

Though the reporting did not include potential complaints from Wednesday 
evening viewers, the number of calls for most of the day was lower than in 
previous days, a good sign for the four stations that made the switch. The 
local reports jibe with an early survey by the National Association of 
Broadcasters that found call volume was relatively low in the first 12 
hours after the switchover.

Some community groups helping with the transition, however, cautioned that 
there are still pitfalls ahead as viewers make the change. The audience of 
the early switching broadcasters, which were mostly smaller stations, 
represents only about 10 percent of the U.S. population.

Locally, KOFY (Channel 20), KICU (Channel 36), KCNS (Channel 38) and KFTY 
(Channel 50) received approval from the government to move ahead with the 
long-awaited transition despite recent legislation that allows them to wait 
until June 12.


One-third make switch

More than 400 stations, about a third of the nation's broadcasters, turned 
to digital overnight. The changeover forces viewers who still use TVs with 
antennas to buy a digital converter box, switch to a TV with a digital 
tuner or move to a pay TV service.

KOFY averaged about 10 calls an hour, half the number of calls it was 
receiving in the week leading up to the transition, the station said. KICU 
reported about 20 calls by mid-afternoon after fielding 120 inquiries on 
Tuesday. KCNS had only a handful of calls while KFTY reported average call 
volumes.

"I think it's gone smoother than expected," said Craig Coane, general 
manager of KOFY. "We thought the phone would literally be ringing off the 
hook, but there were fewer calls than that."

By and large, the callers were aware of the transition, thanks in large 
part to numerous public service announcements and recent onscreen messages 
about the change. Viewer questions tended to be mostly technical in nature, 
said Jim Haman, director of broadcast operations for KTVU Channel 2, who 
also oversees engineering for KICU.

"The majority of calls (to KICU) have been questions about the converter 
box and how to adjust the antenna," Haman said. "We haven't had people 
calling about KICU shutting down analog."

Tracy Rosenberg, managing director of Media Alliance in Oakland, which 
provides free help to residents who need to make the upgrade, said the 
alliance was on pace to get about 200 calls Wednesday, down from the 300 
calls on Tuesday. While early signs were hopeful, she said it is too early 
to suggest that the entire transition will go off without a hitch.


Coupon waiting list

There are still 3.9 million converter box coupon requests on a federal 
waiting list and the money to fund the coupons was freed up Tuesday with 
the signing of President Obama's stimulus package. It will still take four 
to six weeks before the government will work through the backlog of 
requests for the $40 coupons, Rosenberg said.

"We are not out of the woods of having a smooth transition," she said. 
"When the big networks change over, that will be much more high-profile time."

Anni Chung, president and CEO of San Francisco's Self Help for the Elderly, 
which is also assisting with the DTV transition, said the staggered start 
of the DTV transition may prove helpful in stirring people to action before 
the extended deadline in June.

"It might be a good thing for people because they can get some channels but 
not all, so it forces people to get help," Chung said.


=================================================
George Antunes                    Voice (713) 743-3923
Associate Professor               Fax   (713) 743-3927
Political Science                    Internet: antunes at uh dot edu
University of Houston
Houston, TX 77204-3011         

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