The wonders of the new digital channels

Feb 19, 2009  2:01 PM (ET)

By JERRY SCHWARTZ
Associated Press

http://apnews.myway.com//article/20090219/D96EQOR02.html


WESTFIELD, N.J. (AP) - I just knew there was a pony somewhere.

Like the optimistic boy who found manure in his Christmas stocking, I 
was certain that the switchover to digital television would somehow work 
to my advantage.

Sure, the digital switchover was just a scheme to make money for the 
government and the communications industry. Of course, the poor and the 
elderly would be hurt disproportionately. Yes, I was too cheap to avoid 
the whole business by signing up for cable television.

But I had confidence that we were entering a brave new digital world, 
and that jetpacks would not be far behind. I applied for the federal 
coupons for digital converters; I would be an early adopter, a heady 
experience for someone who has never downloaded a ring tone (or even 
felt the need).

Herewith, some notes from the giddy digital frontier:

1. The coupons came in the mail, as promised, because I applied before 
supplies ran out. The converters were easily purchased, as promised. The 
installation was not unduly difficult, as promised (but only because I 
prevailed upon my son, an 18-year-old technophile, to do it).

2. The rabbit ears on our sets did not suffice. They would be replaced 
by amplified antennae at what might be considered a reasonable cost, 
except by those of us who are too poor or too cheap to pay for cable 
television.

3. For the most part, the picture is crystal clear, a great improvement.

4. Except when it's not, and the cast of "The Office" goes all Jackson 
Pollock on us, freezing on the screen and becoming pixelated, Dwight 
Shrute included.

5. We lost a couple of channels along the way. Goodbye, New Jersey Network!

6. We gained a bunch of really, really peculiar new channels.

You may not know this, but in exchange for their old analog channels, 
broadcasters are being allowed to transmit more digital channels, which 
use less space on the spectrum.

Some of them have taken the opportunity to provide programming to 
underserved communities; I now can watch Korean soap operas, and there 
are numerous Spanish channels that are of little use to those of us who 
endured French in high school.

But that's not all!

I'm thinking now of WABC in New York, which in addition to its home 
channel and a 24-hour weather channel, offers a third channel that seems 
to be reserved for infomercials - in particular, one for a piece of 
cooking equipment called the FlavorWave.

It is flogged relentlessly by Mr. T, who makes his entrance by knocking 
down a door, much to the delight of the studio audience. Mr. T is 
looking a bit more portly than he did in his days on "The A-Team," 
perhaps because he has spent a little too much time with his FlavorWave.

WNBC also transmits on three channels - classic WNBC, WNBC weather and a 
third channel that specializes in sports I do not want to watch. These 
days, I'm flipping past downhill skiing.

Rupert Murdoch owns two channels in New York, channels 5 and 9. Each has 
two digital channels. What does channel 5 transmit on its second 
channel? Channel 9.

So ... what does channel 9 transmit on its second channel? Want to take 
a wild guess?

(I've come to think of this as the lazy man's digital dividend - you 
need no longer expend the energy to press the remote to go up or down 
the dial to reach the other Murdoch channel.)

New York City's municipal station goes for something entirely different. 
For its second channel, it has plugged into the city's network of 
traffic cameras.

This isn't very useful - most of the time, you just can't figure out 
what roads you're watching, especially at night - but ultimately, the 
effect is hypnotic, like the Yule Log.

But the true fountain of digital delights can be found on the Ion 
network's four channels.

Ion already is a little flaky - you never know whether you'll find a 
"Boston Legal" marathon or an infomercial for Time-Life's "Romancing the 
'70s" when you tune in. Ion's extra channels include one devoted to 
devotion (Ion Worship) and another, qubo, devoted to children's shows. I 
note that many of these shows originally appeared in Canada.

The real fun is on Ion Life, a channel devoted to lifestyles. This is 
where you find "The Weekend Guy," a show about ... a guy who likes 
weekends. He likes doing stuff on the weekends. He has a little song 
which he sings about how much he likes weekends.

I'm not making this up.

There's another show called "Girls Gone Fishin.'" It's about girls who 
go fishing.

But the best show is "Get Out!" It features three beautiful women who 
have adventures, like bungee jumping. They wear bikinis almost all the 
time. One of them is named Misty.

Why pay for cable?

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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