Google turns voicemail into email

By Alexei Oreskovic
Reuters

Thursday, March 12, 2009; 4:00 AM

http://www.washingtonpost.com/wp-dyn/content/article/2009/03/12/AR2009031200367_pf.html


SAN FRANCISCO (Reuters) - Google Inc is seeking to blur the line between 
the telephone and the computer even further with the introduction of Google 
Voice on Thursday.

The new service weaves traditional phone features with Google's Gmail email 
product, allowing a person to store transcripts of voicemail phone messages 
in their email inbox and to find a specific nugget of information within a 
phone message as if trawling through a sea of emails.

The move comes as Google increasingly branches out from its stronghold in 
Internet search, as it seeks to carve out a role in everything from cell 
phones to personal productivity software.

And it demonstrates the company's ability to fuse various technologies -- 
home-grown and acquired -- into new products, even as the economic 
recession puts the future of certain Google projects in question.

Google Voice is based on the technology of Grand Central Communications, a 
company that Google acquired in July 2007. After Grand Central remained 
silent for nearly two years under the Google flag, some observers wondered 
whether it had met the same fate as Dodgeball, a Google acquisition that 
was formally shut down this year.

Google Voice represents the first major update to Grand Central since the 
acquisition. Like the original Grand Central product, Google Voice offers 
consumers a single phone number that can route incoming calls to home, 
office and cell phones.

The new version uses speech-recognition technology that Google developed 
for its Goog-411 telephone directory service, automatically transcribing 
voicemails into text. The transcribed messages can be forwarded as an email 
or SMS text message to a person's email inbox.

It is unclear how Google Voice will fit into Google's business model, which 
relies on advertisers to provide 97 percent of the company's revenue. The 
company has also ventured into the mobile software market, launching last 
year the Android mobile operating system.

Other than a feature that bills Google Voice users when they make 
long-distance phone calls, the product has no immediate means of generating 
revenue, said Craig Walker, group product manager for Real Time 
Communications at Google.

He said that Google Voice, which will be available to existing Grand 
Central users on Thursday and to the general public in the following weeks, 
provides another reason for people to spend more time on Google's various 
online properties, which benefits the company.

Google also makes money from selling enterprise versions of its 
applications to corporations. But Walker said the current priority is to 
make Google Voice a success as a free consumer product.

"There's all sorts of things we can do down the road," Walker said. "But 
right now we're just totally focused on getting the consumer product out."


=================================================
George Antunes                    Voice (713) 743-3923
Associate Professor               Fax   (713) 743-3927
Political Science                    Internet: antunes at uh dot edu
University of Houston
Houston, TX 77204-3011         

***********************************
* POST TO [email protected] *
***********************************

Medianews mailing list
[email protected]
http://lists.etskywarn.net/mailman/listinfo/medianews

Reply via email to