Apple Shows Us DRM's True Colors
http://www.eff.org/deeplinks/2009/01/apple-shows-us-drms-true-colors

Commentary by Richard Esguerra
January 7th, 2009

At this week's Macworld Expo, Apple announced that by April, music 
from the iTunes Store will no longer be shackled by digital rights 
management (DRM). Finally, DRM is good and fully dead for digital 
music -- gone from CDs, gone from downloads, and largely dead for 
streaming.

Apple's announcement comes nearly a year after Amazon.com's DRM-free 
MP3 deals went live, demonstrating that the record labels were 
holding the DRM card until they could wring business concessions from 
Apple (in the form of variable pricing). This just underscores that 
DRM is not really about stopping piracy, but rather about leverage 
over authorized distributors.

In fact, an inventory of Apple's remaining DRM armory makes it 
vividly clear that DRM (backed by the DMCA) is almost always about 
eliminating legitimate competition, hobbling interoperability, and 
creating de facto technology monopolies:

  * Apple uses DRM to lock iPhones to AT&T and Apple's iTunes App Store;

  * Apple uses DRM to prevent recent iPods from syncing with software 
other than iTunes (Apple claims it violates the DMCA to reverse 
engineer the hashing mechanism);

  * Apple claims that it uses DRM to prevent OS X from loading on 
generic Intel machines;

  * Apple's new Macbooks feature DRM-laden video ports that only 
output certain content to "approved" displays;.

  * Apple requires iPod accessory vendors to use a licensed 
"authentication chip" in order to make accessories to access certain 
features on newer iPods and iPhones;

  * The iTunes Store will still lock down movies and TV programs with 
FairPlay DRM;

  * Audiobook files purchased through the iTunes Store will still be 
crippled by Audible's DRM restrictions.


The majority of these DRM efforts do not have even an arguable 
relation to "piracy." And even where things like movies and 
audiobooks are concerned, DRM is not only futile, but will likely be 
counter-productive, making the "legitimate" alternative less 
attractive than the Darknet options.

This week's announcement is another step in the meltdown of DRM for 
music. But it is also a stark reminder that Apple remains at the 
forefront of employing DRM to shove competitors to the fringes and 
wrest control out of the hands of users.

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