Not even ‘Sesame Street’ is safe from recession
Sesame Workshop is eliminating 67 of 355 staff positions

The Associated Press

updated 10:36 a.m. CT, Sat., March. 14, 2009

http://www.msnbc.msn.com/id/29642556/


NEW YORK - The crisis on Wall Street is plaguing Sesame Street.

Sesame Workshop, the nonprofit producer of “Sesame Street” and other 
kids’ programs, is cutting about one-fifth of its work force because of 
the economic downturn.

The New York-based company said Wednesday that it’s eliminating 67 of 
355 staff positions.

Declaring it is “not immune to the unprecedented challenges of today’s 
economic environment,” the company pronounced a need “to operate with 
fewer resources in order to achieve our strategic priorities.”

The statement reiterated the organization’s mission “of helping children 
reach their highest potential here and around the globe.”

Best known as the home of such Muppet characters as Big Bird and Elmo, 
Sesame Workshop was founded in 1968 as Children’s Television Workshop, 
then unveiled the groundbreaking “Sesame Street” as a literacy-building 
initiative a year later. That show, which remains a worldwide hit, was 
the first step toward a media empire that encompasses television, books, 
toys and online programming.

Among the company’s early TV efforts is “The Electric Company,” which 
aired during the 1970s and was revived with new episodes on PBS in January.

Sesame Workshop gets revenue from product licensing and the sale of its 
programs to PBS and syndication. The company is also funded by 
government agencies, foundations and corporations.

Total revenue was $145 million in 2008, with operating expenses totaling 
$141 million, according to the company’s Web site.

URL: http://www.msnbc.msn.com/id/29642556/

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George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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