Hadoop, a Free Software Program, Finds Uses Beyond Search

By ASHLEE VANCE
March 17, 2009

BURLINGAME, Calif. - In the span of just a couple of years, Hadoop, a 
free software program named after a toy elephant, has taken over some 
of the world's biggest Web sites. It controls the top search engines 
and determines the ads displayed next to the results. It decides what 
people see on Yahoo's homepage and finds long-lost friends on 
Facebook.

It has achieved this by making it easier and cheaper than ever to 
analyze and access the unprecedented volumes of data churned out by 
the Internet. By mapping information spread across thousands of cheap 
computers and by creating an easier means for writing analytical 
queries, engineers no longer have to solve a grand computer science 
challenge every time they want to dig into data. Instead, they simply 
ask a question.

...

http://www.nytimes.com/2009/03/17/technology/business-computing/17cloud.html

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