WMEB increases station range

By: Sam Cohen
Maine Campus Staff Writer

Posted: 3/23/09

http://media.www.mainecampus.com/media/storage/paper322/news/2009/03/23/News/Wmeb-Increases.Station.Range-3678772.shtml


WMEB, the University of Maine's student radio station, is on schedule to 
become the most powerful college station in Maine - a more than $40,000 
project that could expand the station's coverage to Waterville.

The Federal Communication Commission approved an increase in power from 
680 watts to 10,000 watts that will come into effect by fall 2009.

This power boost will increase the station's coverage, according to 
Michael Murphy, the WMEB station advisor.

"The edges of our coverage right now are Pittsfield and Belfast. I know 
that we'll be reaching close to Machias. In the other area, we'll get 
close to Waterville," Murphy said.

The increase in power will also allow stronger coverage of areas the 
station already reaches.

"It will fill in the weird holes where the signal cuts out. Bangor, 
Orono, Old Town and Veazie are going to be completely covered," said Tom 
Grucza, WMEB's station manager.

Two years ago, the University of Maine System Office notified WMEB of an 
opportunity to apply for a wattage increase. According to Grucza, the 
FCC has "relaxed a lot of red tape" for educational stations. WMEB 
applied and was approved six months later. The station has invested 
approximately $1,600 into legal fees to expand, not including the 
university system's costs to investigate the expansion.

"We saw that we could apply for more wattage and said, 'Hey, we need to 
jump on this,'" Grucza said.

Concert revenues and the Student Activity Fee paid for the more than 
$40,000 upgrade.

"We've spread this out over the course of three years of budget," Murphy 
said. "Once this is done, our operating costs won't increase that much."

According to Grucza, the large cost is the reason for the smaller spring 
concert program.

"We're trying to put on a good show for not a lot of money," Grucza said.

Usually when a station applies for a wattage increase, there is a debate 
involving neighboring stations to see who needs the watts the most, 
according to Grucza. The relaxed rules allowed WMEB to skip this step. 
The approval took six months because the FCC had to make sure the 
increase wouldn't bump other stations off the airwaves or encroach on 
any Canadian stations. The permission timeframe is inflexible; WMEB has 
until October to implement the changes. "It's a one-time deal," Murphy 
said. If the station does not expand now, it could not ask the FCC for 
expansion permission later.

The tower for WMEB is located on Witter Farm in Old Town. According to 
station engineer Bill Ducharme, the change will incorporate a new 
antenna array. The current antenna uses 440 watts of power, and with the 
antenna gain, it radiates the 680 watts of effective radiated power 
(ERP). The new, slightly larger array will use 4,700 watts to get 10,000 
ERP.

"One hundred percent, the wattage increase will happen," Grucza said.

Following the approval of the station's application to the FCC, a 
meeting was held with university administrators to explore future plans 
for possible WMEB expansion. The proposed plan for a new community 
station would involve hiring a full-time staff to work on providing 
programming that part-time workers can't accomplish, according to 
Grucza. The normal student station would remain the same but WMEB 
employees would then have the opportunity to work at the community 
station full-time.

The university administration has denied the station the chance to 
incorporate a plan for the creation of an additional community station 
broadcasting in high definition. According to Murphy, the group of 
administrators turned down the idea mostly because of economic problems.

"We had a good discussion, and further discussion could be had when the 
economic climate changes … our ideas weren't so much rejected as 
tabled," Murphy said.

Grucza is understanding of the decision.

"They pretty much said they like what we're doing but they don't want us 
to get any bigger; which was kind of a half compliment," Grucza said.

"Coming at it from a money perspective, it makes perfect sense. The 
community station won't happen within the next couple of years. We're 
going to have to ride out the budget crisis. There would be a ton of 
growing pains to do something like that. We just want to get through 
this wattage increase first."

According to Robert Dana, vice president for Student Affairs, the 
university turned down the idea of expanding the station for two reasons.

"[WMEB] was originally commissioned as a training opportunity for UMaine 
students to be broadcast for the benefit and enjoyment of the UMaine 
community," Dana stated in an e-mail. "Moving away from that essential 
mission of service to the UMaine community was not thought to be a good 
idea. Second, the move toward a much bigger enterprise associated with a 
community radio station would involve the initial and ongoing 
application of a substantial amount of new money. Given the fiscal 
climate the infusion of new monies was not thought to be wise or 
necessary since the station was and is meeting its prime objective of 
service to the community."

WMEB is working on rebranding itself in conjunction with the power 
increase. The new slogan for the station is "college radio in a class by 
itself." They are working on a number of improvements to the station Web 
site, including a "now playing" widget, which would allow listeners to 
check online for songs they heard on the radio.

"We want to make it easier for listeners to interact with the music on 
the Web site and to develop a more cohesive identity for the station now 
that we're serving more people," Grucza said.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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