Apple iPhone Software: Developers See Green The in-app purchasing tool on the iPhone 3.0 makes it easy for app developers to increase sales-and helps Apple compete for mobile software
By Olga Kharif June 16, 2009, 10:45PM EST Apple (AAPL) wants to give software developers one more reason to love the new version of its mobile operating system. Released June 17, iPhone 3.0 includes a feature that makes it easier for users to make purchases using iPhone applications and, as a result, for developers to make money from the software they create. Electronic Arts (ERTS) founder Trip Hawkins couldn't wait for the upgrade. His latest startup, Digital Chocolate, sells games for mobile phones. With the existing version of iPhone software, the company charges a one-time fee for each of the 15 games it makes for the iPhone and iPod touch. But iPhone 3.0's in-app purchasing tool will help Digital Chocolate sell additional products, including advanced versions of games and virtual weapons and other items for use by players. "There's no question that [players] buying games for a one-time fee wouldn't be spending anywhere near this kind of money," Hawkins says. Digital Chocolate plans to have released 100 iPhone games in a year. ... http://www.businessweek.com/technology/content/jun2009/tc20090616_915518.htm *********************************** * POST TO [email protected] * *********************************** Medianews mailing list [email protected] http://lists.etskywarn.net/mailman/listinfo/medianews
