AUGUST 12, 2009

Wireless Firms Dial Up Lobbyists
Verizon, AT&T Hope to Stave Off Regulatory, Congressional Action

By AMY SCHATZ
Wall Street Journal

http://online.wsj.com/article/SB125003143192224021.html#printMode


The wireless industry has begun bracing for a long four years.

Regulators and lawmakers are examining a widening number of issues -- 
from exclusive handset deals to text-messaging rates -- that could 
impact the largest U.S. wireless carriers, companies such as Verizon 
Wireless and AT&T Inc.

Hoping to stave off regulatory or congressional action, wireless 
carriers are snapping up former staffers for Democratic lawmakers and 
beefing up their lobbying operations.

Although most telecommunications lobbying operations are still run by 
Republicans, Verizon Communications Inc. recently hired Brian Rice, the 
chief telecom aide to Massachusetts Senator John Kerry, who chairs the 
Senate subcommittee that oversees wireless and Internet issues.

Earlier this year, another long-time Democratic congressional aide, 
Gregg Rothschild, joined Glover Park Group, a lobbying and 
public-relations firm which counts Verizon among its clients. Mr. 
Rothschild was most recently a top adviser for Michigan congressman John 
Dingell, former chairman of the House Commerce Committee, and previously 
worked for Mr. Kerry as well as Verizon.

In the first half of the year, Verizon spent $9.3 million on lobbying, 
according to the Center for Responsive Politics. AT&T spent $8.2 million 
during the same period. Both are on pace to spend slightly more on 
lobbying this year than they did in 2008.

Later this month, the Federal Communications Commission plans to begin a 
broad inquiry into competition in the wireless industry. It will also 
review rules designed to prevent carriers from tacking junk fees onto 
phone bills.

"You have a lot of choice and variety and new offerings being put into 
the marketplace," said James Cicconi, head of AT&T's legislative 
affairs, who is among those arguing regulators need a light touch. 
"Clearly, we have an argument in the wireless industry that the public 
interest is being met by the free market."

As part of its review, FCC Chairman Julius Genachowski reordered the 
agency to launch an inquiry into whether Apple Inc. nixed Google Inc.'s 
voice software from its iPhone App Store because it might compete with 
AT&T's services.

That inquiry could soon widen, FCC officials say, to include other 
software applications that have been hobbled on the iPhone, including 
Skype's Internet-phone service and Sling Media's TV streaming software.

Wireless-phone companies often agree on a variety of issues affecting 
the industry -- such as the need for more airwaves -- but there are 
plenty of issues which split large carriers like AT&T and Verizon, which 
have more than 167 million wireless subscribers combined, from their 
smaller competitors.

Hoping to capitalize on dissatisfaction expressed by congressional 
Democrats about the competitiveness of the industry, some smaller 
carriers have stepped up lobbying Congress and the FCC for help.

For example, small carriers, like Leap Wireless International Inc. and 
Cellular South, recently began meeting with FCC officials in hopes of 
convincing them to retool arcane rules designed to make sure consumers 
can use their BlackBerrys and other smart phones when they are traveling.

Right now, wireless carriers are required to cut roaming deals with each 
other so subscribers can make calls wherever there is a signal. The FCC 
requires carriers to set "reasonable" rates with each other.

Those rules apply only to voice calls. They don't apply to wireless-data 
signals, which consumers are increasingly using via smart phones that 
offer email and Internet access.

"There is no right to data roaming. There's got to be. It's the next 
frontier," says Gigi Sohn, co-founder of Public Knowledge, a nonprofit 
consumer-interest group. "If a carrier doesn't have automatic 
data-roaming rights then they don't have a competitive service."

For consumers, that can mean expensive data-roaming charges or loss of 
email and wireless Web services in some areas.

"At the end of the day, it's all about the consumer," said Eric Graham, 
Cellular South's vice president of government relations. "They expect 
that phone to work wherever they go."

Hoping to stave off new rules, Verizon offered a few carrots to its 
smaller competitors last month. The wireless giant said it would allow 
small carriers to offer handsets Verizon holds exclusive rights to offer 
after they have been on the market six months.

The company also said it would cut roaming agreements with carriers who 
already own some airwaves in Verizon's markets, something that Deutsche 
Telekom AG subsidiary T-Mobile USA and other smaller carriers have sought.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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