Starz Entertainment To Add Five HD Services In 2010
Rollouts Will Lift Offerings To 11 HD Channels, Including Enhanced 
Versions Of All Six Starz Networks

Mike Reynolds
Multichannel News

10/20/2009 1:58:53 PM

http://www.multichannel.com/article/365759-Starz_Entertainment_To_Add_Five_HD_Services_In_2010.php


Starz Entertainment will launch five additional high-definition channels 
in 2010.

Starz In Black HD, Starz Cinema HD, IndiePlex HD, RetroPlex HD and a 
West Coast feed for Encore HD are all scheduled to bow in 2010. The 
rollouts, slated for the early to middle part of next year, are expected 
to be staggered, according to officials at the programmer.

Upon the launch of the five new HD channels, premium programmer Starz 
Entertainment will offer affiliates and its subscribers up to nine 
distinct HD channels, as well as the West Coast HD feed options of its 
two flagship channels, Starz and Encore. All Starz Entertainment HD 
offerings are presented to affiliates in Dolby Digital 5.1 surround sound.
With the bows of Starz in Black HD and Starz Cinema HD, all six Starz 
channel will be available in the enhanced format.

Starz Entertainment also said it is the leading provider in HD On Demand 
programming with its Starz HD On Demand, Encore HD On Demand, and 
MoviePlex HD On Demand services.

"Starz viewership, satisfaction levels and subscriber counts have grown 
the past few years thanks in part to integrating HD into the Starz 
viewing experience," said Ed Huguez, executive vice president, affiliate 
sales and marketing for Starz Entertainment, in a statement. "We are 
pleased to extend the high definition reach of our channels next year 
and will begin working with our cable, satellite and telco affiliates to 
bring them to consumers in the future."

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George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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