NOVEMBER 9, 2009, 12:05 P.M. ET

Dish Network Profit Drops 12%

By ROGER CHENG
Wall Street Journal

http://online.wsj.com/article/SB10001424052748704402404574525601111492822.html


Dish Network Corp.'s third-quarter profit fell 12%, but the 
satellite-television provider's subscriber growth accelerated thanks to 
aggressive promotions.

Dish, Englewood, Colo., had broken a string of quarterly customer 
defections by returning to growth in the prior quarter, and saw a nearly 
tenfold increase in new subscribers in the most recently reported 
period. The company was helped by DirecTV Group Inc., which let some of 
its lower-end customers leave the service after cutting back on its 
retention programs.

Dish was able to pick up some of those customers, as well as cable 
subscribers through discounted services and promotional pricing, but the 
growth came at a cost: The company's revenue fell shy of Wall Street 
expectations.

The company also issued a one-time dividend of $2 a share, a surprising 
sign of strength because the company tends to avoid shareholder payouts. 
The move, however, is seen as a temporary positive signal, according to 
analysts.

"The net net of this Rorschach test of positives and negatives is more 
good than bad, but much more narrowly so than it first appears," said 
Craig Moffett, an analyst at Sanford C. Bernstein & Co. LLC.

Dish had been hit hard over the past year because its lower-end base of 
customers were more susceptible to the economic downturn. But the 
company has since positioned itself as a lower-priced alternative to 
more expensive service offered by the cable providers, telephone 
companies and DirecTV. DirecTV on Thursday reported a slowdown in new 
customers and a rise in turnover during the same period.

Dish posted a profit of $81 million, or 18 cents per basic share, down 
from $92 million, or 20 cents a share, a year earlier. The previous 
year's results included a $106 million loss on marketable investment 
securities. The company didn't provide details on items in the most 
recent period.

Revenue decreased 1.5% to $2.89 billion.

The company gained 241,000 net subscribers during the third-quarter, its 
second consecutive period of growth after a year of declines, bringing 
its base to 13.9 million. The staggering growth took Wall Street by 
surprise; in the second quarter, Dish added 26,000 customers. The rate 
of customer defections also moderated, falling to 1.6% from 2% a year 
earlier.

"Dish proved that the company is capable of adding subs, something 
investors had questioned, and that it can do so at a reasonable cost," 
said Vijay Jiyant, an analyst at Barclays Capital.

But average revenue per user was $69.51, a slight decline from a year 
earlier. Investors had been looking for an uptick in the metric.

Sister company EchoStar Corp., which spun off from Dish at the start of 
2008 and still relies on the company for most of its business, reported 
a profit of $293.9 million, or $3.45 a share, compared with a 
year-earlier loss of $307.9 million, or $3.43 a share.

The most recent period saw $338.2 million in gains from investments and 
fair-value accounting, while the previous year included $261 million in 
unrealized losses from the same.

Revenue decreased 22% to $483 million.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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