http://www.reuters.com/article/technologyNews/idUSTRE5A90Y520091110

SAN FRANCISCO (Reuters) - LinkedIn and Twitter have linked up. Starting
immediately, users of LinkedIn and Twitter can cross-file to each
other's services, by checking a box on either Twitter or LinkedIn.

LinkedIn is the largest professional social network, with 50 million
members around the world who post information about themselves, such as
resumes, to help find jobs or employees, and to stay in touch with each
other.

Twitter allows people to broadcast short messages up to 140 characters
to subscribers, who are called "followers."

LinkedIn also has an update box, which happens to be 140 characters.

Allen Blue, a co-founder of Twitter who is its vice president of product
strategy, said LinkedIn members would be able to automatically post
recent Tweets if they wanted.

Blue said users will have the option of sending only selected materials
to Twitter.

He said that in addition to the obvious advantage of increasing the
audience for either tweets or LinkedIn information there were two other
advantages to the new system.

Twitter "wants to take advantage of the strong identity in LinkedIn to
make those professional tweeters more successful." While anyone may sign
up for a Twitter account without revealing their real identity, LinkedIn
is based on the social networking idea that people put their identities
on the Web.

Second, LinkedIn users who cross-post will be speaking both to their
followers and to the broader Twitter audience that searches for tweets
by keywords, location, user and the most current, Blue said.

Both companies are privately held.
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