Rainbow Media, MSG Face Contract Expiration With DirecTV
Parties Negotiating As Carriage Pacts Conclude On Dec. 31

Mike Reynolds
Multichannel News

12/23/2009 9:19:32 PM

http://www.multichannel.com/article/441680-Rainbow_Media_MSG_Face_Contract_Expiration_With_DirecTV.php


Add programming and affiliate executives at DirecTV and Rainbow Media 
and MSG to those who may be trying to hammer out carriage renewals on 
New Year's Eve.

The multiyear distribution contracts for Rainbow Media's national 
services AMC, We TV, IFC and Fuse conclude with DirecTV on Dec. 31, as 
do the deals for regional sports networks MSG and MSG Plus. Sources 
familiar with the negotiations also indicate that Sundance Channel, 
which Rainbow acquired last year, and Wedding Central, the spin-off of 
the women's-targeted We service, are also part of the negotiations.

A DirecTV spokesman confirmed in an email that "we are actively 
negotiating with them, having productive discussions" without providing 
further elaboration. Officials at Rainbow Media and MSG both declined to 
comment.

None of the parties would characterize the tenor of the negotiations, 
but the talks have certainly drawn far less attention than the 
retransmission-consent battle between Sinclair Broadcast Group and 
Mediacom Communications, as well as the finger-pointing over program 
pricing differences between Time Warner Cable and various Fox 
properties. In both cases, those deals also expire on Dec. 31.

For its part, DirecTV is in the middle of a number of other contract 
situations: Comcast's national sports service Versus has been off its 
air since Sept. 1 over pricing and positioning issues; the top DBS 
provider recently avoided arbitration by settling with Comcast SportsNet 
New England; it also has opted to initiate the baseball-style 
arbitration process with three other Comcast RSNs; is negotiating with 
Comcast SportsNet Northwest; and the nation's second-largest distributor 
faces contract expiration at year-end with Comcast for the trio of RSNs 
it owns under the DirecTV Sports Networks banner.

The negotiations with Rainbow and the MSG come as parent Cablevision is 
poised to spin off MSG, including the Madison Square Garden arena; 
professional sports teams the New York Knicks, Rangers and Liberty; 
theater venues Radio City Music Hall, The Beacon Theater and the Chicago 
Theater; the music channel Fuse; and its regional MSG Networks sports 
channels, into its own business.

First unveiled in July, Cablevision's original plan called for the 
transaction to be finalized by year-end. However, the company earlier 
this month said the spin would now occur sometime in the first quarter.
Moreover, it appears as if Cablevision is seeking significant rate 
hikes. According to its 10-Q quarterly report filed in November, 
Cablevision said it will pay an additional $30 million to MSG in 2010 as 
a result of its renewal of carriage agreements. Pali Research media 
analyst Richard Greenfield says that translates into an 82-cent 
per-subscriber, per-month rate increase for the MSG networks.

According to SNL Kagan, MSG is currently receiving, on average, about 
$1.84 per month per subscriber from multichannel video providers for the 
network and about $1.44 for sister channel MSG Plus. An 82 
cents-per-subscriber increase would push a combined MSG and MSG Plus 
into the $4.10 range, a heady neighborhood given that the MSG services, 
which largely televise pro basketball and hockey, both lack baseball and 
a year-round slate of high-profile sports programming. It's unclear if 
Fuse, which has added some 10 million HD homes in 2009 via deals with 
eight cable operators, would be part of that increase.

"They are doing what they have always done, leverage the power of the 
regionals with the Rainbow services," said one affiliate executive.

Meanwhile, the other Rainbow networks approach the DirecTV deadline with 
more weight than when their expiring contracts were signed. AMC has 
certainly lifted its profile with original series Mad Men, which became 
the first basic-cable series to win the best drama award and then 
repeated the feat with the retro advertising show, while Bryan Cranston 
has taken a pair of best actor awards for Breaking Bad.

Wedding Central, capitalizing on the success We has enjoyed with such 
wedding-oriented fare as Bridezillas, launched on Cablevision's New York 
area systems in August. The negotiations with DirecTV could yield the 
rookie service gaining distribution beyond its parent's footprint.

For its part, IFC has been broadening its programming scope outside of 
its core indie film base, with continued investments in originals like 
sketch comedy The Whitest Kids U' Know and the six-part documentary, 
Monty Python: Almost The Truth (The Lawyers Cut), as well as 
acquisitions, including comedy classics Monty Python's Flying Circus and 
Arrested Development.

Sundance Channel is also evidently part of the negotiations. Cablevision 
acquired Sundance in May 2008 for $496 million in cash and General 
Electric stock from owners NBC Universal, CBS and entities controlled by 
network founder Robert Redford. The network, which has both digital and 
tiered position, has been looking to grow its base, via its mix of indie 
film and such original series as Iconoclasts, Live From Abbey Road, 
music talk show Spectacle: Elvis Costello and "The Green," its 
environmental/ecological programming block.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204 
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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