DECEMBER 29, 2009

IPhone Snafu Stirs Network Concerns

By NIRAJ SHETH
Wall Street Journal

http://online.wsj.com/article/SB10001424052748703278604574624384084360644.html?mod=WSJ_hps_LEFTWhatsNews


AT&T Inc. resumed online sales of the iPhone Monday to New Yorkers, 
after they were unable to buy Apple Inc.'s popular phone on AT&T's Web 
site over the weekend.

The interruption—and AT&T's lack of explanation—was noted on several 
blogs, adding fuel to questions about whether the company's network can 
handle iPhone traffic, especially in dense urban markets.

AT&T has come under scrutiny because of its exclusive deal for the 
iPhone, whose customers download data by surfing the Web or watching 
videos at a much higher rate than other phone users.

As high-end phones that download data and run applications become more 
popular, other carriers, like Verizon Wireless and Sprint Nextel Corp., 
could face the same challenges, analysts say. A phone from Google Inc. 
that will be available early next year could put similar pressure on 
other carriers.

"This is a problem really for all carriers," says Jim Andrew, an 
independent wireless consultant. "A lot of it has to do with the limit 
of spectrum, and that's a problem for everyone."

Users who tried to buy an iPhone on AT&T's Web site and supplied a New 
York City Zip Code were instructed to choose another phone.

A terse statement from AT&T Monday said "we periodically modify our 
promotion and distribution channels." An AT&T spokesman declined to 
comment on why the carrier temporarily stopped online sales of the iPhone.

Since releasing the iPhone more than two years ago, AT&T has faced 
growing complaints about network issues, sometimes becoming the butt of 
ridicule.

A recent Saturday Night Live skit dinged the iPhone for dropped calls. 
And Verizon Wireless, a joint venture of Verizon Communications Inc., 
and Vodafone PLC, mocks AT&T's network quality in an ad campaign.

AT&T has said its network needs improvement in certain cities. "While 
there's more to be done, including [in] places like Manhattan and San 
Francisco, I want to assure you that we have a high sense of urgency," 
AT&T Mobility Chief Executive Officer Ralph de la Vega said at an 
investor conference this month.

Criticism of the carrier has intensified in recent months after the 
release of a new version of the iPhone led to a sales increase and 
greater demands on the network, says Macquarie analyst Phil Cusick.

"That's driven usage up in the last three months," he says. "Their 
network nationwide is pretty good, but in New York and San Francisco, 
it's particularly lacking."

Areas like New York are especially difficult for cellphone companies 
because they need to put more towers closer together. In Manhattan, the 
"canyons" made by skyscrapers make it a challenge, says Mr. Andrew. 
"It's always been a problem," he adds. "It was a problem when it came to 
rolling out voice too."

The network issues also have spurred rumors that AT&T may raise 
data-plan prices for iPhone customers, who now pay a flat monthly rate 
for unlimited Internet access. The company has denied it has made a 
decision on changing pricing.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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