The top 10 biggest TV blunders of the decade

By James Hibberd and Nellie Andreeva
Reuters/The Hollywood Reporter

Tue Dec 29, 2009 3:56am EST

http://www.reuters.com/article/idUSTRE5BS0UB20091229


LOS ANGELES (Hollywood Reporter) - Perhaps executives toiling in the TV 
industry should get a pass given all the competitive distractions 
dwindling their audience, from video games to social networking. And 
yet, some of their decisions were so memorably boneheaded that we must 
celebrate these milestone mishaps. Let's start with...


10. FOX CANCELING "FAMILY GUY" (AND, SURE, PERHAPS "FIREFLY" TOO)

Axed TV shows usually stay dead, yet two titles canceled by former Fox 
chief Sandy Grushow in 2002 refused to go quietly. One was Seth 
MacFarlane's "Family Guy," which was moved around the schedule and even 
put opposite top-rated hits "Survivor" and "Friends" before getting 
yanked. After the show's repeats got strong ratings on Adult Swim and 
netted big DVD sales, the comedy made its way back to broadcast in 2005. 
"Family Guy" is now Fox's second-highest-rated scripted series and has 
produced a successful spinoff ("The Cleveland Show"). As for "Firefly," 
the show lived on as a theatrical movie ("Serenity") and to this day, no 
TV series cancellation inspires louder fanboy wails.

9. NBC HIRING BEN SILVERMAN

If you have a great dentist, you shouldn't assume he can perform heart 
surgery. If your gardener is fantastic, they aren't necessarily a good 
hair stylist. You know where we're going with this? Silverman was a fine 
agent and accomplished dealmaker ("The Office," "Ugly Betty"), but NBC 
chief Jeff Zucker falsely assumed Silverman could therefore run NBC and 
fit with the network's corporate environment. Coming off a devastating 
writers strike, NBC needed a General Patton. It got Hulk Hogan 
("American Gladiators") and KITT ("Knight Rider" remake). The executive 
Silverman essentially replaced, Kevin Reilly, moved on to Fox, which is 
having its strongest fall season in years.

8. ABC'S OVERLOAD ON "WHO WANTS TO BE A MILLIONAIRE"

After a surpassingly strong summer run in 1999, the U.S. version of the 
British quiz show exploded during the next season. Emboldened by 
"Millionaire's" success, which catapulted ABC to the top of the ratings, 
executives increased the frequency of the show's airings to four times a 
week, and dramatically cut development for the 2000-01 season. 
"Millionaire" quickly fizzled and by November 2000, ABC had dropped from 
first to fourth in the ratings and had gaping holes on the schedule. 
Recovery took years.

7. THE CASTING OF RYAN JENKINS

There's been a slew of reality-show blunders over the past decade. But 
it's pretty tough to beat failing to uncover in a background check the 
disturbing criminal history of a man cast on a VH1 dating show who ended 
up murdering his wife. Ryan Jenkins was a contestant on two series 
produced by 51 Minds Prods., "Megan Wants a Millionaire" and "I Love 
Money 3" (the latter he supposedly won). Jenkins was then charged with 
the murder of his spouse and took his own life. The shows were canceled, 
and the casting process for reality shows are undergoing heightened 
scrutiny.

6. DUMPING JAY LENO FROM NBC'S "THE TONIGHT SHOW"

Leno's new primetime show is like New Coke: A product nobody wanted 
replacing a product everybody liked. There are many reasons why NBC 
moved Leno to 10 p.m. to honor an agreement to give Conan O'Brien "The 
Tonight Show." But none of the explanations add up to a convincing 
excuse for ousting a talk show host who dominated his time period every 
night.

5. ELECTION NIGHT COVERAGE IN 2000

The evening not only went down as TV news divisions' biggest blunder in 
recent memory, it also led to sweeping changes in how networks announce 
election results. At 8 p.m. ET on November 7, all major networks called 
Florida for Al Gore, then moved the state back to the undecided column 
at 10 p.m. At 2 a.m., Fox News Channel, with George W. Bush's first 
cousin John Ellis running its election desk, was the first to project 
Florida -- and the presidency -- for the Texas governor. All networks 
followed suit until that call, too, was retracted and the state was 
pronounced again "too close to call" at 4 a.m. "We don't just have egg 
on our face," NBC's lead anchor Tom Brokaw said that morning. "We have 
an omelet on our suits."

4. MYNETWORKTV

It was bad enough combining UPN and the WB into one new network -- the 
CW. But the biggest misstep was what happened to stations that did not 
join the CW. Regrouped by Fox Entertainment Group into a sixth broadcast 
network called MyNetworkTV, the company launched a bizarre plan to stock 
the network exclusively with original low-cost English-language 
telenovelas. The programing flopped out of the gate, and today 
MyNetworkTV largely airs syndicated programing and repeats.

3. JANET JACKSON'S SUPER BOWL NIPPLE SLIP

The biggest problem was that it looked intentional. When Justin 
Timberlake ripped off fabric covering Janet Jackson's right breast for a 
half-second on live TV during CBS' Super Bowl halftime show, the 
resulting firestorm saw CBS get slapped with a record $550,000 fine from 
the FCC -- about a dollar for every complaint the commission received 
from viewers. The "wardrobe malfunction" led to increased worry about 
FCC fines and pre-emptive editing of risque content on scripted shows, 
as well as more vigilance on live telecasts.

2. ABC PASSING ON "CSI"

In the fall of 1999, ABC was pitched a new forensic drama from writer 
Anthony Zuiker, Disney corporate sibling Touchstone Television and 
studio-based producer Jerry Bruckheimer. The network passed. Then, in 
the summer of 2000, when "CSI" went into production as a new series for 
CBS, Touchstone, which was a 50/50 producing partner on the show, 
dramatically pulled out, not wanting to finance a show for a rival 
network. So far, the "CSI" franchise has generated $6 billion for CBS. 
What's more, the "CSI" snafu prompted Bruckheimer to leave Disney's TV 
divisions for CBS and its sister studio, generating billions more for 
them with a string of long-running procedurals such as "Without a Trace" 
and "Cold Case" and the Emmy-dominant reality veteran "The Amazing Race."

1. WRITERS STRIKE

Has there ever been a longer 14 weeks? The 2007-08 walkout was a largely 
avoidable mutually destructive act that occurred at exactly the wrong 
time. In addition to almost wiping out an entire pilot season, the 
strike sent shows into repeats, driving a ratings crash that 
broadcasters have not been able to recover from thanks to increased DVR 
use and viewers fleeing to cable. In the end, writers outmaneuvered the 
studios, but few felt as if they actually won.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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