Caylee and Casey Anthony, NBC, Today, WESH - posted by halboedeker on
December, 28 2009 4:37 PM

http://blogs.orlandosentinel.com/entertainment_tv_tvblog/2009/12/nbc-bla
sted-for-checkbook-journalism-on-david-goldman-story.html

NBC's interview with David Goldman has drawn a scathing review from the
Society of Professional Journalists' Ethics Committee.

The panel says it's "appalled" because NBC News chartered a plane for
Goldman and his son, Sean, to fly from Brazil to the United States. They
were reunited after a five-year custody battle, and they arrived in
Orlando on Christmas Eve. In paying for the plane, NBC News engaged in
"checkbook journalism," the Ethics Committee says.

The journalists' group has a code of ethics that urges reporters to
refrain from bidding for news.

"The public could rightly assume that NBC News bought exclusive
interviews and images, as well as the family's loyalty, with an
extravagant gift," Ethics Committee Chairman Andy Schotz said.

In a statement, NBC News said: "The Goldmans were invited on a jet NBC
News chartered to fly home to the U.S. on Thursday, December 24. NBC
News has followed this story since the Goldmans' story first ran on
Dateline nearly one year ago - David Goldman since has appeared on Today
seventeen times.  NBC News has not and will not pay for an interview."

With its lavish gesture to the Goldmans, NBC News helped create the news
and jeopardized its credibility, the SPJ Ethics Committee said.

"Mixing financial and promotional motives with an impartial search for
truth stains honest, ethical reporting," Schotz said. "Checkbook
journalism has no place in the news business."

The journalists' group is urging NBC News to show some transparency on
the story. Meredith Vieira interviewed David Goldman on "Today" this
morning. More of the interview will be seen in a two-hour "Dateline" at
8 p.m. Jan. 8.

>From the beginning, NBC News has disclosed that it invited the Goldman
family on the flight.

"NBC must now, belatedly, explain why it entangled its news reporting
and corporate interests in this story, as well as the terms of any deal
it made with the Goldman family," Schotz said. "NBC also is ethically
bound to adequately disclose its active role in the story in each of its
future reports on the Goldmans."

The Ethics Committee critique arrived after it was reported that CNN
paid a licensing fee to Jasper Schuringa, the hero of Northwest Flight
253 who subdued a Nigerian man determined to blow up the plane. CNN paid
for a cell phone image - and thus landed Schuringa for an exclusive
interview.

The Web site Mediaite.com reported,"There's a reason Schuringa has not
appeared any further on CNN or any other network - we hear he has asked
for additional payment for any future interviews."

Many viewers have been appalled by fees that TV news organizations have
paid for photographs and footage in the Casey Anthony case. The networks
say they are not paying for interviews by paying the fees. But many
observers have been infuriated that the Anthony family seems to be
profiting from the death of a child, 2-year-old Caylee Anthony.

The Goldman story is an uplifting one, but paying for access is still
paying for news.  When money changes hands, that gives the appearance of
compromising the reporting.

There should be one standard in journalism. No matter if the story is
happy or tragic, checkbook journalism is wrong.
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