Hands On With Comcast’s Xfinity: TV Everywhere That’s Not All It’s 
Cracked Up to Be

By RYAN LAWLER
GigaOm.com

Published: December 29, 2009

http://www.nytimes.com/external/gigaom/2009/12/29/29gigaom-hands-on-with-comcasts-xfinity-tv-everywhere-that-37061.html


After weeks of anticipation, I finally got a chance to go hands-on with 
Comcast’s Fancast Xfinity TV service while visiting family that 
subscribe to Comcast’s cable and broadband service. While the cable 
company should get points for launching the first TV Everywhere 
deployment in the U.S., my early experience has not been very positive. 
Due to significant issues with the authentication process and actual 
content library, I have to say that I’m more than a little disappointed 
by the service, especially after months of hype by Comcast and content 
partners like Time Warner.

Authentication

Let’s start with Comcast’s authentication process, which is the biggest 
stumbling block for Xfinity. To authenticate with the service, you have 
to download and install on your computer a client application that 
phones home to Comcast to confirm that you’re a subscriber and figure 
out what content you have access to. Each Comcast account can add up to 
three devices that can access Xfinity content, and each one has to have 
the Comcast Access client installed. In theory, this should be a 
seamless process, but in practice it involves a number of steps that 
could keep subscribers from being able to use the service.

Would you like to install Comcast Access... again?

What could go wrong? In my case, it seems like everything did. First, I 
was unable to access any content because the account set up for me was 
“restricted.” (Thanks, Mom.) Once I was able to get an authorized 
account, I had to go through the process of reinstalling everything. 
Except, the new installation didn’t seem to want to gel with the old 
authentication information. After about 45 minutes on the phone with a 
Comcast customer service rep, who was clearly not trained on how to fix 
problems with the new TV Everywhere service, I found a solution: clear 
my cookies, delete all instances of the Comcast Access application, 
restart my browser, and reinstall.

Great! Now I can sign in and watch True Blood. There was only one 
problem: Once I closed the Comcast Access application, Xfinity no longer 
believed I was a subscriber and asked me to download and install the 
client all over again. Simply restarting the Comcast Access app wouldn’t 
do it — believe me, I tried. Nope, every time I wanted to use the 
Xfinity service, I had to clear my cookies, delete the app, restart and 
reinstall. Not exactly a painless user experience. And not one I’d be 
willing to go through again, if I didn’t have a review to write.

Content Selection

Once you’re on the site, you’re faced with actually finding the content 
that you want to watch. The good news is that there’s plenty to choose 
from; Comcast boasts more than 12,000 video assets in the entire Fancast 
Xfinity TV library. The bad news is that only a small portion of that is 
premium content, and even less of it is premium content that you 
actually might want to watch (i.e., not just the dregs of cable reruns).

No Six Feet Under for you!

Some content partners — like HBO — make older library content available 
through the service. The entire run of The Sopranos is available, for 
instance, if you want to relive the series by watching all the episodes 
back-to-back-to-back. But other series, such as Six Feet Under or 
Deadwood, are notably missing. Perhaps more importantly, shows that are 
currently still on the air — like True Blood — have very few, if any, 
episodes available for viewing. And those that are available are from 
early seasons, which means subscribers won’t be able to catch up to 
what’s happening currently.

A glance at some other content partners paints a pretty similar picture: 
AMC has the complete miniseries The Prisoner available, but no Mad Men; 
Discovery has no full episodes of Mythbusters; and Bravo only has two 
recent episodes of Top Chef online. TNT is one exception, with current 
seasons of full-length videos from its shows, like The Closer and Men of 
a Certain Age. But those full-length episodes are also available on 
TNT.tv, so there’s nothing from it that isn’t available elsewhere.

Search and Discovery

See anything you like?

While the site has a ton of full-length TV content, finding the content 
that you want to watch isn’t as easy as you would expect. While its 
search function works pretty well, the interface for browsing Xfinity’s 
full-length show and full-length movie libraries is pretty dreadful. You 
can scroll through hundreds of titles alphabetically, hoping to find 
something you’d like to see, or you can scroll through content by cable 
channel, or browse by genre. Either way, it’s not much better than the 
scrolling interface in most set-top box electronic program guides.

That said, the service has a fairly reliable recommendations system on 
show pages. If you’re watching 16 & Pregnant, for instance, you might 
also like Teen Mom, The Hills or Desperate Landscapes. Unfortunately, it 
gets buried below the video, alongside episode listings — so the average 
user might not scroll down or even notice that it’s there.

Video Quality

If there’s one thing worth giving Xfinity kudos for, it’s the quality of 
the video on the service. Using the Move Networks player, which is 
installed along with the Comcast Access application (if it’s not already 
on the viewing device), Xfinity provides pretty seamless video in most 
network conditions. With HTTP-based adaptive bitrate streaming, the 
videos adjust to the bandwidth that’s available to the end user with no 
buffering or stoppage along the way. Despite some early reports of poor 
video quality in the early days of the service’s launch, I had no 
problems when I tested it out at my parents’ home, which had cable 
broadband, or in my apartment, where I have FiOS high-speed Internet 
service.

Conclusion

It’s difficult to fault Comcast too much for the early response to its 
Fancast Xfinity TV service — after all, it was the first U.S. cable 
company to dips its toes in the TV Everywhere waters. Given the 
technical hurdles involved and business discussions it must have had to 
get its content partners on board, it’s quite an accomplishment that the 
service even launched. That said, the initial iteration of Xfinity seems 
half-baked, both in terms of content available and user experience — and 
the authentication process is just plain painful. A somewhat tech-savvy 
user like me might have the patience to clear cookies and reinstall the 
plug-in to get the service working every time, but your average user won’t.

And why would she? To watch back episodes of The Sopranos? Not likely.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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