January 12, 2010

Fox Woos O’Brien, but Pact Is a Hurdle
By BILL CARTER
NY Times

http://www.nytimes.com/2010/01/12/business/media/12conan.html?pagewanted=print


PASADENA, Calif. — The dance between the Fox network and NBC’s 
disaffected late-night host, Conan O’Brien, got livelier Monday when 
Kevin Reilly, the president of Fox Entertainment, spelled out in some 
detail how interested Fox would be in starting a late-night show 
starring Mr. O’Brien — provided he found a way to extricate himself from 
his NBC contract.

That could prove to be a difficult extraction, at least as some senior 
NBC executives see it. Despite the fact that Mr. O’Brien is being 
ejected from the 11:35 p.m. time period he was given in June and pushed 
to after midnight to make room for Jay Leno, NBC executives are 
expressing confidence that the network has not breached Mr. O’Brien’s 
contract.

The reason? The contract, NBC is arguing, guaranteed Mr. O’Brien would 
be installed as host of “The Tonight Show” — and unlike many other deals 
for late-night stars, Mr. O’Brien’s contract contains no specific 
language about the time period the show would occupy, NBC executives 
said. NBC has said Mr. O’Brien’s relocated show would be called “The 
Tonight Show.”

The contractual terms could affect Fox’s pursuit of Mr. O’Brien in 
several ways. Mr. Reilly acknowledged that even if Mr. O’Brien found a 
home at Fox, NBC could insist that it had the right to keep Mr. O’Brien 
from starting a show for an extended period of time — as long as a year 
or more.

Mr. O’Brien’s side has a different interpretation of whether NBC’s 
actions constitute a breach; but both sides predicted that the issue 
would not end up in a legal battle. “Nobody has the stomach for that,” 
said a senior NBC executive, who asked not to be identified because of 
the unsettled contractual situation.

Mr. Reilly said that he could not speak to any of the contractual issues 
that Mr. O’Brien may face. He said it was up to Mr. O’Brien to “make the 
decision about his future.”

That would surely mean accepting some financial loss, Mr. Reilly said, 
because any deal with Fox would not approach what Mr. O’Brien would 
still be owed under the terms of his NBC deal.

How much that is may itself be the subject of some dispute. The senior 
NBC executive said that Mr. O’Brien would no longer be owed any of the 
$45 million that NBC had agreed to pay him as a penalty in case he never 
got a chance to host “The Tonight Show.” That would leave the cost for 
NBC as whatever amount was agreed to as a settlement of the contract.

The NBC executive said that Mr. O’Brien was making considerably less 
than the $20 million a year previously reported and put the figure at 
“closer to $10 million a year than $20 million.”

Mr. Reilly said that Fox had spoken only briefly about the issue with 
Mr. O’Brien’s representatives at the William Morris Endeavor agency, and 
that was mostly “about commiserating” over Mr. O’Brien’s situation. (Mr. 
Reilly himself knows about being elbowed aside by NBC. Soon after 
signing a contract with that network in 2007, he was replaced as 
president of entertainment.)

But Mr. Reilly strongly endorsed Mr. O’Brien.

“He would be a very compatible fit for our brand,” he said. “He is one 
of the few guys on the planet that has demonstrated he can do one of 
these shows every night.” He added that building a successful late-night 
franchise, especially from scratch, “is probably the hardest form in 
show business.”

Mr. Reilly disputed the notion that Mr. O’Brien’s reputation might have 
suffered from NBC’s apparent conclusion that his ratings on “The Tonight 
Show” were unimpressive.

“I don’t think he is damaged goods in the least,” Mr. Reilly said. “I 
think his show is working.”

Several NBC executives suggested Fox might be more interested in 
tweaking NBC than seriously pursuing Mr. O’Brien, citing the costs of 
starting a late-night franchise — which the NBC executive estimated at 
$70 million — and issues the network might have with getting its local 
affiliates to give up lucrative syndicated programs, like reruns of 
“Seinfeld,” to make room.

Mr. Reilly said the cost estimate sounded correct and acknowledged the 
affiliate question might be a thorny one. He confirmed that Fox retained 
the right in its affiliation agreements to start a late-night show and 
have all its stations carry it.

“But the affiliates are just coming through a very challenging business 
cycle,” he said. “They have gotten hit very hard by the recession so 
we’re not going to be cavalier about this in the least.”

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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