Satellite, Telco Providers Applaud FCC Program-Access Vote
DirecTV, Dish, Others Say Decision Gives Viewers More Control

John Eggerton
Multichannel News

1/20/2010 3:48:11 PM

http://www.multichannel.com/article/445134-Satellite_Telco_Providers_Applaud_FCC_Program_Access_Vote.php


Satellite and telco operators seeking access to cable-owned sports 
programming were high-fiving over the FCC's vote to end the exemption of 
terrestrially delivered networks, particularly sports networks, from 
being made available to competitors.

But they were beaten to the punch by the FCC's chairman who began the 
torrent of sports-related metaphors with his own shout-out for the order.

"The Commission takes an important step in promoting competition, 
empowering consumers, and fostering innovation by closing a loophole in 
our program access rules," said FCC chairman Julius Genachowski in a 
statement. "The loophole gives free reign to cable-TV operators to lock 
up local sports events and other popular programming and withhold them 
from rival providers. Locking up a much-loved local sports franchise 
could be game, set, match for cable competition. Consumers who want to 
switch video providers shouldn't have to give up their favorite team in 
the process. Today the Commission levels the competitive playing field."

"The Federal Communications Commission gave sports fans a reason to 
tailgate today by adopting rules to bring sports programming to more 
video providers," blogged AT&T senior vice president Bob Quinn on Jan. 
20 "Ultimately, this means consumers will have more choices in how and 
from who they receive programming they want.

We are hopeful that with these new rules, consumers in Connecticut will 
no longer have to watch their favorite sports teams in 
standard-definition just because they want to sign up for AT&T's 
award-winning U-Verse video service, nor will baseball fans in San Diego 
have to give up the Padres to make the same choice."

"This is a big-time victory for television sports fans," said Kathleen 
Grillo, senior vice president of federal regulatory affairs at Verizon. 
"The FCC's decision to make must-see regional sports programming, 
including high-definition feeds, presumptively available to competitors, 
puts viewers in the driver's seat. This ruling means that consumers will 
no longer have to stick with their incumbent cable provider in order to 
watch local teams in high definition."

Satellite operators were equally buoyed by the news.

"The FCC's order today eliminating the terrestrial loophole is a big win 
for consumers and fair competition in the marketplace," said DirecTV in 
a statement. "We vigorously applaud the FCC for recognizing that 
withholding cable-owned regional sports networks from non-cable 
competitors significantly hinders competition and is anti-consumer. We 
are looking forward to offering DirecTV customers the local sports 
programming they have been denied for so many years."

"Dish Network congratulates the FCC for delivering consumers a double 
victory," said that company in a statement. "First, sports fans in 
Philadelphia and San Diego will soon have a choice of pay-TV providers; 
second, consumers can no longer be held hostage during a contract 
dispute between cable programmers and video distributors. Dish Network 
thanks chairman Genachowski for his leadership and for standing up for 
consumers and competition."

There is a pending program access complaint against Cox in San Diego, 
and while there is no complaint in Philly, Comcast Sports Net has been 
exempt from program access conditions applied to the Adelphia merger to 
the extent it was unavailable at the time of the order. Now, the FCC 
says an multichannel video programming distributor (MVPD) not getting 
access to that net can now file a complaint under the new order.

Even some cable operators, the smaller and midsized ones represented by 
the American Cable Association, appeared not to be opposed to the 
decision, suggesting it was in the public interest.

"Over the years, the American Cable Association has kept a close eye on 
the availability of terrestrially-delivered programming controlled by 
vertically integrated cable operators," said ACA president Matt Polka. 
"As a general matter, ACA believes that the public interest is best 
served when multichannel video programming distributors have access to 
all programming on nondiscriminatory terms and conditions."

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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