January 29, 2010, 1:01 PM ET Gay Dating Site Airs Super Bowl Ad Online
By Andrew LaVallee Wall Street Journal http://blogs.wsj.com/digits/2010/01/29/gay-dating-site-airs-super-bowl-ad-online/?mod=rss_WSJBlog&mod= ManCrunch, a gay dating site, hopes its first commercial will air during the Super Bowl. But if not, itll always have YouTube. The 30-second spot features two rival football fans who brush fingers reaching for the popcorn, which leads to a frantic make-out session. The camera pulls back to reveal a third, bewildered friend watching the commotion. ManCrunch advertises itself as where many many many men come out to play. According to the New York Post, CBS hasnt said whether it has approved the ad, but a ManCrunch spokesman said the site has been told that all the ad space has been sold a claim he questioned. The telecasts advertising is heavy on blue-chip marketers and often rejects racy or political ads, though its expected to include one by Focus on the Family this year. It may not matter, if it goes viral online. ManCrunch, anticipating that it might not make the cut, posted the ad on YouTube Thursday, where its already gotten more than 15,000 views. Its getting replayed and discussed on football and gay blogs, where the discussions range from whether the ad is appropriate Super Bowl viewing to the quality of its performances. When gay guys kiss each other, we pretty much kiss the same way opposite-sex couples kiss WITH OUR LIPS ACTUALLY TOUCHING, one commenter, jeffeastwood15, writes. Another YouTube comment, by secure214, sums up the controversy: They dont need to air this fake commercial, it has already done its job. ================================================= George Antunes Voice (713) 743-3923 Associate Professor Fax (713) 743-3927 Political Science Internet: antunes at uh dot edu University of Houston Houston, TX 77204-3011 *********************************** * POST TO [email protected] * *********************************** Medianews mailing list [email protected] http://lists.etskywarn.net/mailman/listinfo/medianews
