February 4, 2010 9:21 AM PST

AT&T green-lights Sling Player on iPhone

by Marguerite Reardon
News.com

http://news.cnet.com/8301-30686_3-10447451-266.html?tag=newsEditorsPicksArea.0


It has taken almost a year, but on Thursday AT&T said it will start 
allowing Sling Media's Sling player to work over its 3G network on the iPhone.

Sling Media last year introduced an application for Apple's iPhone that 
allowed users who had a Slingbox at home to watch their own TV service on 
their cell phones. Slingbox redirects and streams TV signals from a TV in a 
house over the Internet so it can be controlled and watched on 
Web-connected devices, such a laptops and other portable devices. The Sling 
Player on the iPhone simply opened the capability on that device.

Initially, Apple rejected the application for the App Store, citing AT&T's 
terms of use. AT&T said that applications like the Sling Player which 
redirect TV signals, consume too much bandwidth. Eventually, Apple offered 
the app in the App Store, but it was limited to use on Wi-Fi networks.

That policy has now changed. And Sling Player customers will now be able to 
purchase the Sling Player App for their iPhone and use it where ever they 
can get an AT&T 3G signal. AT&T said in a press release that it has been 
testing Sling Media's app since mid-December, and that the application has 
been modified and optimized so that it can run AT&T's 3G network.

"The key for us is Sling Media was willing to work with us to revise the 
app to make it more bandwidth sensitive," Ralph de la Vega, president and 
CEO for AT&T Mobility and Consumer Markets, said in a statement. "They made 
important changes to more efficiently use 3G network bandwidth and conserve 
wireless spectrum so that we were able to support the app on our 3G mobile 
broadband network."


=================================================
George Antunes                    Voice (713) 743-3923
Associate Professor               Fax   (713) 743-3927
Political Science                    Internet: antunes at uh dot edu
University of Houston
Houston, TX 77204-3011         

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