Click-to-Call Phone Numbers in Mobile Ads for National Advertisers

Tuesday, March 2, 2010 10:28 AM

Recently we announced a new feature that allows advertisers to add a 
clickable phone number to their mobile ads, making it easy for 
customers to connect with the local business they're looking for 
directly by phone. This week, we're expanding click-to-call phone 
numbers for national advertisers. Now advertisers can add a national 
phone number to the last line of ad text for any existing or new 
campaigns, making it easy for customers to connect with the business 
by phone directly from the ad, regardless of their location.

This can be especially helpful when you're trying to connect with the 
business call center rather than a specific business location. After 
searching for a travel services, for example, you might want to call 
to discuss trip planning with an agent. Or after searching for car 
insurance, you might want to call for a quote. Now, if you're using 
an iPhone, Android device, or Palm Pre, you can just click the phone 
number to call the business without needing to navigate to a new page.

...

http://googlemobile.blogspot.com/

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