Hulu Blocks Hillcrest's Browser Work-Around
Internet TV Site Singles Out Software Designed for HDTV

By Todd Spangler
Multichannel News

5/29/2010 8:37:34 AM

http://www.multichannel.com/article/453166-Hulu_Blocks_Hillcrest_s_Browser_Work_Around.php


Hulu continues its game of cat-and-mouse with Web browsers designed to 
be used on TVs, as the video-entertainment portal has blocked an 
upgraded version of Hillcrest Labs' Kylo software designed to masquerade 
as regular PC-based browsers.

On Wednesday, Hillcrest released Kylo beta 0.7, which includes a 
"compatibility mode" setting that makes the Mozilla Firefox-based 
browser looks like a Firefox 3.6 or Internet Explorer 8.0 client. The 
feature was partly designed in response to Hulu's previous move to 
prevent Kylo from playing videos.

Hillcrest CEO Dan Simpkins issued a statement Friday that his company 
confirmed that Hulu has again stopped the Kylo Web browser from playing 
videos on the Web site. He pointed out that Hulu is singling out 
browsers like Kylo even though consumers can use ordinary PCs connected 
to a big-screen TV to access the same television and movie content.

"Our hope is that a respectful dialog with Hulu will encourage them to 
consider changing their policies, especially since consumers can use 
other Web browsers like Internet Explorer, Safari, and Firefox to watch 
Hulu on TV," Simpkins said. "Fortunately, the major TV network shows are 
available directly from the networks' individual Web sites, and those 
sites are compatible with Kylo."
Hulu did not respond to a request for comment late Friday. The company 
is a joint venture of NBC Universal, News Corp., and The Walt Disney Co.

Hulu -- which served more than 1 billion videos in March 2010, according 
to comScore -- has similarly blocked the Boxee browser software, which 
also is intended to be used on a TV.

Hulu CEO Jason Kilar, in an interview with The New York Times last year, 
said the reason the site cuts off access to services like Boxee is 
because cable networks want to "keep their shows from living-room 
environments that promote themselves as substitutes to their analog 
cable TV business."

Most of the TV content available on Hulu is from ABC, Fox and NBC, the 
broadcast networks of its owners.

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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