AUGUST 29, 2010

Comcast Gets Static on Net TV

By JESSICA E. VASCELLARO And THOMAS CATAN
Wall Street Journal

http://online.wsj.com/article/SB10001424052748703418004575456092679817262.html?mod=WSJ_Tech_LEADTop



What competitors say:

"[T]his transaction would give Comcast the tools to exploit an 'online 
loophole' under which Comcast could migrate NBCU programming to the 
Internet or to mobile or on-demand platforms, where Comcast could then 
deny it to competitors or restrict access for consumers."

– DirecTV, reply comments to the FCC, Aug. 19


"[O]nline video, an innovative, disruptive new distribution 
platform—which includes NBCU and its online properties, including its 
ownership interest in online video service Hulu—is being neutralized and 
rendered less of a threat to its incumbent acquirer, Comcast."

– DISH, reply comments to the FCC, Aug. 19


What Comcast says:

"[T]he combined entity will lack the market power required to pursue a 
foreclosure strategy by withholding online content from other" distributors.

– Comcast's response to FCC, Aug. 19






The Justice Department is focusing in on how Comcast Corp.'s bid to 
purchase control of General Electric Co.'s NBC Universal television and 
movie unit could affect the emerging Internet video market, people 
familiar with the matter say.

Competitors have complained that the combined powerhouse could stunt the 
Internet video industry's growth.

During its eight-month review of the roughly $13.75 billion deal, the 
agency's antitrust division has become interested in finding out whether 
Comcast and other cable and satellite giants are trying to lock up 
distribution rights to television programming on the Internet, which 
would block potential competition, according to people familiar with the 
matter.

The Justice Department's efforts, which are heating up, aren't likely to 
kill the deal, but they mark one of the first times that the government 
is seriously investigating—and could shape —a debate raging through the 
media business: Will online video providers emerge as direct competitors 
or complements to the $69.8 billion U.S. TV subscription market?

The regulators are considering the issue as the video market is 
undergoing its biggest transformation in decades. A range of 
companies—Netflix Inc., TiVo Inc. and Apple Inc. among them—are racing 
to provide access to video over the Internet, and a growing number of 
them are serving up content to Web-connected televisions as well as 
computers. That is further encroaching on the turf of cable and 
satellite companies, which are trying to co-opt the threat by launching 
Web-video services of their own.

Current federal rules require cable companies that own content like 
Comcast to make that programming available on reasonable terms to 
rivals. DISH and DirecTV want those rules extended to Comcast/NBCU 
content that's delivered over the Net.

In Comcast's case, the Justice Department is investigating whether the 
company's control of NBC Universal's broadcast, cable and movie content 
would make it harder for online video companies to compete, the people 
familiar with the matter said.

The agency is also examining Comcast's efforts to give its cable 
customers online access to some TV content that isn't widely available 
online now, and how that might affect access to those programs by other 
Internet providers. That might result in fewer competitors over time so 
that consumers would end up paying more for video in general, these 
people said.

"The concern is: Will Comcast's incumbent systems give them an incentive 
to slow down online distribution?" said a person familiar with the matter.

A spokeswoman for the Justice Department declined to comment.

Since the deal was announced in December, Comcast competitors, including 
DISH Network Corp., have argued that online video could emerge as a 
serious competitor to cable and satellite companies and that Comcast 
shouldn't be allowed to withhold content from online video services.

"The success of the online-video-business model depends critically on 
access to online content, and strict conditions on the transaction would 
be necessary to thwart" any attempts by Comcast-NBCU to block access, 
Dish wrote in a filing to the Federal Communications Commission earlier 
this month, detailing its support for broadening "program access" rules.

Comcast, on the other hand, argues that Internet video won't be a direct 
competitor to cable any time soon, removing any incentive for it to cut 
off online competitors' access to NBC content. Even if it did cut off 
access, it argues, the combined company's share of the TV industry would 
be too small to injure a competitor.

"Online video is not a substitute" for multichannel video programming, 
the company wrote in a filing to the FCC responding to complaints from 
competitors this month. "In addition, several impediments – 
technological, pricing related, and rights related – make it highly 
unlikely that online video will become a substitute" for such service 
"in the foreseeable future," it continued.

Some critics of the Comcast deal have also expressed concern that 
Comcast might weaken Hulu LLC—a popular online video site—by ending or 
changing NBC's relationship with it. Walt Disney Co., News Corp., and 
NBC Universal own stakes in the service. (News Corp. also owns The Wall 
Street Journal.)

In filings with the FCC, Comcast has called such criticism "misplaced" 
and said that it will remain a "supportive partner" to Hulu.

The Internet-video-market issue is one of many that regulators are 
considering in relation to the transaction, which antitrust experts 
widely expect to be approved late this year or early in 2011. But the 
government does have some leverage, and it could impose conditions—all 
the more so because of the involvement of the FCC, which is also 
reviewing the deal and enjoys a broader authority to act to stop 
anything that it deems to be against the public interest.

Officials at the FCC and the Justice Department are working together on 
some parts of the review, according to the people familiar with the 
matter, and they met jointly with Comcast officials earlier this month.

Lawyers representing various parties with interests in the deal expect 
the Justice Department and the FCC to impose restrictions on the 
business practices of a combined Comcast/NBC.

This might include a promise by Comcast not to discriminate against 
NBC's rivals on its cable network, for example, or limits on any 
exclusive deals to carry content.

Even if the deal is approved, as many expect, it has served to focus the 
Justice Department's attention on Internet video distribution.

The people familiar with the matter have suggested that the agency will 
continue to investigate whether cable operators are acting to thwart 
emerging competition from the Web. If so, they could file a suit under 
Section 2 of the Sherman Antitrust Act, which targets anticompetitive 
behavior by dominant companies.



Read more: 
http://online.wsj.com/article/SB10001424052748703418004575456092679817262.html?mod=WSJ_Tech_LEADTop#ixzz0y7njDueh

-- 
================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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