>From Apple, a Step Into Social Media for Music

By MIGUEL HELFT
September 1, 2010

SAN FRANCISCO - Apple jumped into the social networking business on 
Wednesday, introducing Ping, a service built into iTunes that is 
intended to help users discover new music and, presumably, buy more 
songs from Apple.

Steven P. Jobs, Apple's chief executive, showcased Ping at an event 
here along with a string of other new products. They included updates 
to Apple's iPod line of music players and new software that allows 
wireless printing from iPads and iPhones.

Mr. Jobs also introduced a much-anticipated upgrade of its Apple TV 
set-top box that is smaller and, at $99, significantly cheaper than 
its predecessor, which did not sell well. It allows users to rent 
television shows from Fox and ABC for 99 cents, and like many other 
devices, it can also stream movies from Netflix.

Mr. Jobs said the changes to the iPod lineup, which include new 
versions of the Shuffle, Nano and Touch models, were the most 
significant since Apple introduced its first music player in 2001.

"This year we've gone wild," Mr. Jobs said. Sales of iPods have 
declined this year, but revenue from them has continued to grow as 
more buyers choose the higher-priced Touch model.

An unexpected announcement from Mr. Jobs was the introduction of 
Ping. With it, users will be able to follow friends and see what 
music they have bought or enjoyed, what concerts they plan to attend 
and what music they have reviewed. They will also be able to follow 
bands and get updates on their new releases, concert tours and other 
events.

...

http://www.nytimes.com/2010/09/02/technology/02apple.html

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