Broadband 2010: A Big Slowdown

by Aaron Smith, Research Specialist, Pew Internet & American Life Project

August 11, 2010

After several consecutive years of modest but consistent growth, 
broadband adoption slowed dramatically in 2010. Two-thirds of 
American adults (66%) currently use a high-speed internet connection 
at home, a figure that is not statistically different from what the 
Pew Research Center's Internet & American Life Project found at a 
similar point in 2009, when 63% of Americans were broadband adopters.

The lack of growth in broadband adoption at the national level was 
mirrored across a range of demographic groups, with African Americans 
being a major exception. Broadband adoption by African Americans now 
stands at 56%, up from 46% at a similar point in 2009. That works out 
to a 22% year-over-year growth rate, well above the national average 
and by far the highest growth rate of any major demographic group. 
Over the last year, the broadband-adoption gap between blacks and 
whites has been cut nearly in half:


* In 2009, 65% of whites and 46% of African Americans were broadband 
users (a 19-point gap)

* In 2010, 67% of whites and 56% of African Americans are broadband 
users (an 11-point gap)


By a 53%-to-41% margin, Americans say they do not believe that the 
spread of affordable broadband should be a major government priority. 
Contrary to what some might suspect, non-internet users are less 
likely than current users to say the government should place a high 
priority on the spread of high-speed connections.

...

http://pewresearch.org/pubs/1694/broadband-adoption-slows-dramatically-except-african-americans-little-interest-among-non-users

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