Netflix Might Offer All-Streaming Plan

By Phillip Swann
TVPredictions.com

http://www.tvpredictions.com/netflix092610.htm


Washington, D.C. (September 26, 2010) -- Netflix, the online movie 
rental service, is considering adding an all-streaming video service 
that would likely  cost less than its DVD/Blu-ray rental plan.

Netflix CEO Reed Hastings made the disclosure last week in a blog posted 
at the company's web site, reports Bloomberg News.

"We are looking at adding a streaming-only option for the USA over the 
coming months," Hastings wrote, adding that a streaming-only service is 
now available in Canada for $7.99 a month.

In the last few years, Netflix has dramatically expanded its Net-enabled 
streaming library via partnerships with Hollywood studios and TV networks.

For just $9 a month, Netflix subscribers can rent hard discs -- and 
choose from thousands of online movies and TV shows and watch them 
instantly on their PCs, Net-enabled Blu-ray players and other devices.

If Netflix were to offer an all-streaming plan (no disc rentals 
allowed), it would likely be $1-2 a month cheaper than the 
disc/streaming option.

One Wall Street analyst thinks that Netflix would be smart to add an 
all-streaming plan in the near future.

"A cheaper subscription plan could be more attractive to new 
(subscribers) and it would also likely carry higher gross margins and 
potentially even higher gross profit (over time), given the extremely 
low cost of delivering streaming content," said Douglas Anmuth, an 
equity analyst for Barclays Capital, according to Bloomberg.

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University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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