December 27, 2010

Cheaters Find an Adversary in Technology
By TRIP GABRIEL
NY Times

http://www.nytimes.com/2010/12/28/education/28cheat.html?ref=technology&pagewanted=print


Mississippi had a problem born of the age of soaring student testing and 
digital technology. High school students taking the state’s end-of-year 
exams were using cellphones to text one another the answers.

With more than 100,000 students tested, proctors could not watch 
everyone — not when some teenagers can text with their phones in their 
pockets.

So the state called in a company that turns technology against the 
cheats: it analyzes answer sheets by computer and flags those with so 
many of the same questions wrong or right that the chances of random 
agreement are astronomical. Copying is the almost certain explanation.

Since the company, Caveon Test Security, began working for Mississippi 
in 2006, cheating has declined about 70 percent, said James Mason, 
director of the State Department of Education’s Office of Student 
Assessment. “People know that if you cheat there is an extremely high 
chance you’re going to get caught,” Mr. Mason said.

As tests are increasingly important in education — used to determine 
graduation, graduate school admission and, the latest, merit pay and 
tenure for teachers — business has been good for Caveon, a company that 
uses “data forensics” to catch cheats, billing itself as the only 
independent test security outfit in the country.

Its clients have included the College Board, the Law School Admission 
Council and more than a dozen states and big city school districts, 
among them Florida, Texas, Washington, D.C., and Atlanta — usually when 
they have been embarrassed by a scandal.

“Every single year I’ve been in testing there has been more cheating 
than the year before,” said John Fremer, 71, a Caveon co-founder who was 
once the chief test developer for the SAT.

Exposing cheats using statistical anomalies is more than a century old. 
James Michael Curley, the so-called rascal king of Massachusetts 
politics, and an associate were shown to have copied each other’s civil 
service exams in 1902 because they had 12 identical wrong answers.

Probability science has come a long way since then, and Caveon says its 
analysis of answer sheets is the most sophisticated to date. In addition 
to looking for copying, its computers, which occupy an office in 
American Fork, Utah, and can crunch up to one million records, hunt for 
illogical patterns, like test-takers who did better on harder questions 
than easy ones. That can be a sign of advance knowledge of part of a test.

The computers also look for unusually large score gains from a previous 
test by a student or class. They also count the number of erasures on 
answer sheets, which in some cases can be evidence that teachers or 
administrators tampered with a test.

When the anomalies are highly unlikely — their random occurrence, for 
example, is greater than one in one million — Caveon flags the tests for 
further investigation by school administrators.

Although its data forensics are esoteric and the company operates in the 
often-secretive world of testing, Caveon’s methods are not without 
critics. Walter M. Haney, a professor of education research and 
measurement at Boston College, said that because the company’s methods 
for analyzing data had not been published in scholarly literature, they 
were suspect.

“You just don’t know the accuracy of the methods and the extent they may 
yield false positives or false negatives,” said Dr. Haney, who in the 
1990s pushed the Educational Testing Service, the developer of the SAT, 
to submit its own formulas for identifying cheats to an external review 
board.

David Foster, the chief executive of Caveon, said the company had not 
published its methods because it was too busy serving clients. But the 
company’s chief statistician is available to explain Caveon’s algorithms 
to any client who is curious.

Other means that the company uses to stop cheating are not based on 
statistics.

For the Law School Admission Council, which administers the LSAT four 
times a year to a total of more than 140,000 people, Caveon patrols the 
Internet looking for leaked questions on sites it calls “brain dumps,” 
where students who have just taken an exam discuss it openly.

“There’s all kinds of stuff on the blogs after the test trying to guess 
which stuff will show up in the future; there’s a whole cottage 
industry,” said Wendy Margolis, a spokeswoman for the council.

Caveon, which declined to reveal what it charges clients, sends letters 
to the people who operate those Web sites requiring them to take down 
the material under the Digital Millennium Copyright Act.

Standardized testing is controversial with some parents and educators, 
but not to Dr. Fremer, Caveon’s longtime president, who recently gave up 
managerial duties. He credits testing with helping him escape from a 
working-class background. The son of a New York City firefighter, he 
earned a Ph.D. from Columbia in educational psychology and measurement, 
and then went to work for the Educational Testing Service. He first 
worked in the verbal aptitude department and later spent seven years 
leading a major overhaul of the SAT in 1994.

Dr. Fremer has little patience with critics who say standardized tests 
do not accurately measure academic prowess.

“Fundamentally,” he said, “testing is a way of ascertaining what you 
know and don’t know and developing ranks, and the critics go right to 
the ranks. Well, it does rank, but on the basis of knowledge of the 
subject, and if you think that’s not important, there’s something 
improper about the way you think.”

More rumpled academic than business type, Dr. Fremer has an air of great 
confidence and interest in his own ideas. He likes to tell stories, 
which frequently devolve into lengthy digressions. His home office near 
Atlantic City is the lair of an eccentric, packed with collections of 
casino matchbooks (he does not smoke) and empty cigar boxes (he thinks 
about turning them into pocketbooks).

“At this stage of my life, I’m an icon,” he said without an iota of 
self-consciousness.

Although it is in Caveon’s interest to dramatize or even inflate the 
incidence of cheating, the company was criticized this year by a state 
governor for underestimating it.

Hired to analyze English and math tests from Atlanta students after a 
state audit identified dozens of schools where cheating might have 
occurred, Caveon found far fewer problems. It identified a dozen 
elementary and middle schools at which cheating had probably taken 
place, but it essentially exonerated 33 others on the state’s list of 
suspect schools.

Gov. Sonny Perdue criticized that conclusion and appointed his own 
investigators in August. In an interview with The Atlanta 
Journal-Constitution, he accused Caveon of seeking to “confine and 
constrain the damage” and suggested it was trying to protect its 
business prospects with other school districts.

Dr. Fremer dismissed that suggestion. Caveon’s data forensics on answer 
sheets were more sophisticated, he said.

The state had looked at just one metric: the number of times wrong 
answers had been erased and changed to right ones. The schools it 
identified as suspect had a statistically higher rate of wrong-to-right 
erasures than the statewide average. It inferred that adults had 
tampered with the tests.

Caveon maintains that counting wrong-to-right erasures is only one of 
several ways to mine answer-sheet data, and it can lead to false 
accusations. Dr. Fremer said it was common, for example, for students to 
lose their place in a test and erase a string of answers once they 
realized the mistake.

“Our analysis was better,” he said. “It was more in-depth. It didn’t 
inflate small differences and make a lot out of them.”

Caveon’s philosophy is that it is not necessary to ensnare every cheat 
to reduce cheating over all. Since cheats rarely confess even when 
confronted with overwhelming evidence, it is better to identify the most 
egregious cases and ignore the borderline ones.

“Your goal is not to catch a bunch of people and hang them,” Dr. Fremer 
said. “Your goal is to have fair and valid testing.”

“Prevention is the goal,” he said, as matter-of-fact as Joe Friday. 
“Detection is a step. We detect and prevent.”

-- 
========================================
George Antunes, Political Science Dept
University of Houston; Houston, TX 77204
Voice: 713-743-3923  Fax: 713-743-3927
Mail: antunes at uh dot edu

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