What Viewers Really Want Tablets, Over-the-Top Delivery Are Dominant Tech Trends for ’11
By MCN Staff Multichannel News 12/27/2010 12:01:00 AM http://www.multichannel.com/article/461509-What_Viewers_Really_Want.php For many years, the arrival of the International Consumer Electronics Show and the launch of a slew of new devices promising consumers new ways to watch TV shows and movies just about anywhere seemed to confirm all the usual worries that over-the-top video was about to wreak havoc on the traditional TV business. If the dismal economic news of the last two years wasn’t bad enough, the long-term trends seemed worse. This year, however, the January 2011 CES in Las Vegas may well kick off a much brighter outlook for video distribution and the multichannel-TV industry. To be sure, consumer-electronics manufacturers will once again bring more tablets and connected TVs to the market and consumers will, as usual, use these devices to watch more video than ever before. But instead of these devices floating around the margins of the multichannel business like a pack of vandals getting ready to steal your lunch, they are increasingly becoming an integral part of multichannel TV. By the middle of 2011, multichannel operators are expected to make “TV Everywhere” services — which allow consumers to access content on TV, online and, ultimately, on mobile devices — available in the majority of U.S. homes. Even better, those deployments are coming pre-packaged with workable business models. This spring, Nielsen will begin delivering combined TV and online ratings, which will keep their advertisers happy and encourage programmers to make more of their most popular content available on those platforms. -- ======================================== George Antunes, Political Science Dept University of Houston; Houston, TX 77204 Voice: 713-743-3923 Fax: 713-743-3927 Mail: antunes at uh dot edu _______________________________________________ Medianews mailing list [email protected] http://lists.etskywarn.net/mailman/listinfo/medianews
