http://blogs.forbes.com/jeffbercovici/2011/03/22/aol-folds-30-brands-inc luding-politics-daily/
First it was the people. Now it's the brands. AOL just notified staffers of a major consolidation of its portfolio of content sites, undertaken as part of its merger with the Huffington Post. All told, some 30 brands will be "integrated" into other properties seen as stronger by editor in chief Arianna Huffington. Among those to be absorbed are Politics Daily (folded into HuffPost Politics), Walletpop (folded into Daily Finance), Urlesque (folded into HuffPost Comedy), Luxist (folded into Stylelist) and TV Squad (folded into AOL TV). The full list's below. According to the Business Insider, some of these sites, including Luxist, Holidash and That's Fit, were left entirely without staff of their own after the layoff of more than 200 employees two weeks ago. Kara Swisher reports that some AOL properties that aren't being folded, including StyleList and PopEater, "will keep their names but no longer exist as separate destination sites" but rather, essentially, as sub-headings within Huffpo. Here are all the brands that are going away: Aisledash AOL News AOL Radio Blog AOL Small Business Autoblog Green Big Download Bloggingstocks DIY Life Gadling GameDaily going Holidash HuffPost Travel Indiewire JSYK Luxist MyAOL Politics Daily Royal Wedding Slashcontrol Slashfood Streampad Switched That's Fit The BVX Tourtracker TV Squad Urlesque Walletpop Where It's At _______________________________________________ Medianews mailing list [email protected] http://lists.etskywarn.net/mailman/listinfo/medianews
