The magic adapter: Apple TV and the battle for the living room Why conventional wisdom about Apple's failure to secure the living room is wrong.
by Mark Sigal 22 March 2011 Conventional wisdom is that Apple has not cracked the code to winning a spot in the living room. Maybe, but let me present a case that challenges such wisdom. First, some backdrop. A friend of mine recently made a semi-serious statement that Apple will make more profit on its Smart Covers for iPad 2 - some project Smart Covers alone to be a $1 billion business - than the entire industry combined will make on their actual tablet product sales. This got me thinking. Apple has essentially turned what is a mere "accessory" to their products into big business. Why couldn't they apply that same philosophy to retrofitting the big-screen TV? In homage to what "Intel Inside" meant during the PC era, I'll dub such a concept "Apple Inside." The premise is this: Apple already works with third-party hardware makers to support iPod and iPhone integration in cars, within docking stations, and other vertical device segments. Obviously, Apple also works with legions of software developers to see to it that great apps find their way onto iOS devices. Why not combine the hardware and software constructs to let consumer electronics manufacturers harness Apple's iOS-iTunes mojo? Putting a bow around this, what if Apple helped save Sony, Steve Jobs' one-time aspirational business hero, by nesting an Apple TV inside of a real TV? ... http://radar.oreilly.com/2011/03/appletv-living-room.html _______________________________________________ Medianews mailing list [email protected] http://lists.etskywarn.net/mailman/listinfo/medianews
